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  • Auto Shows Looking for New Strategies to Stay Relevant
    14 May 2018

    In 2011 BMW had unveiled its M5 sports sedan at the Frankfurt auto show. The car had to win the attention within 50 other production vehicles debuting at the event. Six years later, the automaker decides to choose a different way of promoting its new generation M5. The car has been revealed in a video game.BMW's strategy, unthinkable only a few years ago, illustrates how the digital era is transforming the way automakers introduce vehicles. The shift has left many of the big international auto shows grasping for answers as brands increasingly connect with consumers through Instagram and Yo...

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  • Nissan will gradually withdraw from diesel car market in Europe
    07 May 2018

    Japanese car manufacturer Nissan will gradually lower the number of diesel cars that it sells in Europe reducing it to zero. This is a further sign of the weakening demand for this type of cars as customers worry about tax rises, bans, and restrictions related to diesel in many countries.  A spokeswoman from Nissan said that there would be a gradual withdrawal of diesel vehicles in Europe. A source last month had said that Nissan would cut hundreds of jobs at its Sunderland plant, which is Britain’s biggest car factory. The car making industry is facing a global regulatory crac...

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  • Subaru to reform its corporate culture from the ground up
    06 May 2018

    Guess who promised to reform its corporate culture from the ground up? It’s Subaru! After the automaker admitted to faking the fuel economy and emissions data on Japan vehicles for at least five years, Subaru wants to grow a brand new culture.Subaru said inspectors at its Gunma and Yajima plants in Japan, where it assembles nameplates such as the Impreza, Outback and Forester, altered fuel economy and emissions data on 903 vehicles. The faulty inspections did not affect export vehicles. The manipulation began in December 2012 but may have started as early as 2002, Subaru said. A lac...

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  • BMW to export iX3 electric SUV in U.S. from China
    24 Apr 2018

    China and the U.S. might not be in th eir best relationship nowadays, but that doesn’t mean BMW will give up its sales goals. BMW will export its first full-electric SUV, called the iX3, to global markets after it goes into production in 2020 at its joint-venture plant in China.  The iX3 project makes BMW the first major luxury-car maker to ship high-tech vehicles from China, in a sign consumers no longer equate the country with cheap products. It positions the Shenyang site to supply SUVs to the U.S., the second-biggest market for BMW, even with the question of higher Ame...

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  • Porsche's head of powertrain development gets arrested
    20 Apr 2018

    The German police have arrested the head of powertrain development at Volkswagen's Porsche business, Joerg Kerner. The arrest was related to ongoing inquiries into emissions manipulation, a person familiar with the matter said. Police are holding him on remand. The police are holding him on remand because he is considered a flight risk. The arrest of Joerg Kerner was related to ongoing inquiries into emissions manipulation at Volkswagen, more than two years after the German carmaker admitted cheating on U.S. exhaust tests. Kerner was one of three current or former emplo...

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