qr-play-store play store

Auto Shows Looking for New Strategies to Stay Relevant

14 May 2018
No comments
623 views
Auto Shows Looking for New Strategies to Stay Relevant

In 2011 BMW had unveiled its M5 sports sedan at the Frankfurt auto show. The car had to win the attention within 50 other production vehicles debuting at the event. Six years later, the automaker decides to choose a different way of promoting its new generation M5. The car has been revealed in a video game.

BMW's strategy, unthinkable only a few years ago, illustrates how the digital era is transforming the way automakers introduce vehicles. The shift has left many of the big international auto shows grasping for answers as brands increasingly connect with consumers through Instagram and YouTube instead.

The Detroit show, already noticeably more sparse and less flashy in recent years, is losing all three German luxury brands for 2019. Mercedes-Benz said in February that it's dropping out, followed by BMW in March and Audi last week."We're reviewing the auto show footprint to say, 'Where does it really make sense, which formats make sense, to get journalists, to get customers, to show and display your vehicles?' " Bernhard Kuhnt, CEO of BMW of North America, told Automotive News. "We're definitely going to invest into other formats as well. The auto show is not the right format only."

For Detroit, losing the three German luxury brands — on top of earlier departures by some smaller manufacturers — threatens to create a domino effect, with fewer journalists deciding to attend and then even more brands reconsidering the investment required to be there.

Even shows that generate huge media coverage must find ways to make participation less costly, given the growing number of lower-cost alternatives for automakers.

In conjunction with a date change, Detroit show organizers intend to work with city and convention center officials to reduce setup time for the show. It currently takes nearly three months, a period spanning three major holidays — thus requiring significant overtime pay for workers.

 

0 0
Comments:
No comments found
Leave a comment
  • Jaw-dropping deals this Spring at RepoKar
    27 Feb 2017

    Spring is right around the corner! With melting snow comes rising car sales. Longer days and brighter sunlight mean it’s the season to think about the best used cars for spring; vehicles that allow you to appreciate blue skies, while getting a head start to summer. The sooner you decide on your dream car, the greater the possibility of finding the best deals.  At RepoKar, we want to be sure that you've got everything you need to start the season fresh with a smile on your face. That’s why we’ve prepared amazing, hassle free used cars, trucks, and SUVs for our fr...

    0 2
    213
    1058314 views
  • General Motors to lay off 1,100 workers
    06 Mar 2017

    General Motors promised us other things but that’s how it all turned to be, even if it said it will invest $1 billion in U.S. factories now it announced to temporarily cut off 1,100 workers in May as its Lansing Delta Township assembly plant in Michigan shifts production to Tennessee. Last year it added 800 jobs at its spring hill, Tennessee plant to build the new version of GMC Acadia SUV.  The Lansing plant will continue building the Buick Enclave and Chevrolet Traverse after it retools for a month. GM also has announced other U.S. factory cuts. U.S. President Donald Trump ha...

    0 0
    19
    106653 views
  • Fire Risk: BMW Recalls 185,000 Cars TODAY
    19 Apr 2019

    The recall expansion covers 3 Series, 5 Series and Z4 models from the 2006 model year. The problem has been traced to irregularities in the manufacturing process that could allow moisture to occur near the PCV valve heater and lead to a short circuit. The PCV valve is an emissions device that keeps pollutants created by an engine from being released into the atmosphere. It also helps keep the engine oil clean and prevents crankcase pressure from building up. BMW warns its customers to stop driving the vehicle if there is smoke coming from the engine, or if the driver smells smoke or plast...

    0 0
  • Spring is the Best Time to Buy a car!
    29 Mar 2019

    Spring is here, and it's the perfect time to discover fresh feelings of adventure.If you are willing to explore your need for speed, then RepoKar is the right place for you! RepoKar is a fun, high-octane online Public Auto Auction where you're always one bid away from bringing home a car that fits your lifestyle.RepoKar connects car dealers, government agencies, financial institutions, and car owners to buyers across the nation. As a buyer, you have the chance to win your dream car, and we'll help ensure it’s delivered to your door.If you need to buy a new car, browse through...

    0 0
Search on the blog
Find us on

Last added auctions

2012 Ford ESCAPE
7304 views
19 photos
3,400.00
1 bid
2012 Nissan MURANO
8023 views
13 photos
3,500.00
No bids
2000 Honda CR-V
7734 views
12 photos
1,200.00
No bids
2012 Mazda MAZDA3
6672 views
16 photos
2,500.00
No bids