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In 2011 BMW had unveiled its M5 sports sedan at the Frankfurt auto show. The car had to win the attention within 50 other production vehicles debuting at the event. Six years later, the automaker decides to choose a different way of promoting its new generation M5. The car has been revealed in a video game.BMW's strategy, unthinkable only a few years ago, illustrates how the digital era is transforming the way automakers introduce vehicles. The shift has left many of the big international auto shows grasping for answers as brands increasingly connect with consumers through Instagram and Yo...
The average U.S. light-vehicle dealership managed their fixed operations department very well, considering their final repair and costs figures. In 2017, total repair orders written by that average dealership were flat, and so was the total parts inventory it carried — after both had risen at a double-digit clip the year before.That dealership also added more technicians — with the total rising to 19 per store from 16 in 2016 and 15 in 2015 — which helped to boost total parts and service sales, despite the repair-order slowdown. In addition, the total parts and service revenu...
Very soon the new rules under the reworked NAFTA will be introduced. According to the sources, the North American Free Trade Agreement stipulates that a certain amount of automotive production must be carried out in areas paying higher salaries. Setting such wage requirements for the auto industry under the North American Free Trade Agreement could benefit the United States and Canada, whose unions say that lower Mexican pay has caused a drift in manufacturing capacity to Mexico. The U.S. plan aims to explore what percentage of output could be in areas paying higher salaries, and at...
The Renault-Nissan alliance emerged as the world’s biggest seller of light vehicles in 2017, bumping Volkswagen off the top spot, after the inclusion of Mitsubishi's numbers boosted its final tally. The group sold vehicles in nearly 200 countries under 10 brands, led by China, the U.S., France and Japan. Nissan sales hit a record high of 5.82 million, while French carmaker Renault has reported sales of 3.76 million. Mitsubishi’s sales came in at 1.03 million, bringing total 2017 sales for the group to around 10.61 million light vehicles. Together, the three carmakers beat reco...
BMW Group has released its sales numbers for 2017 and they show the last 12 months for the company have been really successful. The announcement even goes on to say “the BMW Group reconfirms its position as the world’s leading premium automotive company,” but there’s a small catch. Nevertheless, the company was outsold by Mercedes-Benz, keeping the order in the three-way German luxury sales race unchanged. Sales of BMW brand models rose 4.2 percent in 2017 to 2.09 million passenger cars and SUVs, compared with a 9.9 percent gain to 2.29 million at Mercedes, w...
