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The new Star Wars movie will hit the theaters in a month and a half, but its carmaker partner Nissan is already seizing on the hype. The automaker on Friday will debut the first TV ad in what will be an aggressive campaign that links its driver-assistance technology to the droids that help steer the spaceships in the movie. This year the automaker will not enjoy the coincidental benefit of sharing a vehicle model name with the movie title, as it did with Nissan Rogue. But Nissan sees an opportunity in tying Star Wars' sci-fi and pop culture credentials to its driver assist...
Cadillac and Audi might already tour their semiautonomous driving systems, but BMW is taking some more time before rolling out a high-speed self-driving system. BMW is spending the next couple of years working with suppliers and testing prototypes to ensure the automaker can introduce a system that can operate at high speeds in most highway driving situations, with the added benefit of being a backup operator in fully automated vehicles. BMW's system won't be available until 2021, which puts it several years behind competitors. BMW chose to wait until it could introduce a sy...
General Motors donates $5 million to a nonprofit organization founded by the patriarch of its largest American rival. The donation was announced Tuesday by the GM’s head of global product development, purchasing and supply chain, as part of a new partnership between the automaker and Henry Ford, a National Historic Landmark in Dearborn, Mich., established by Ford Motor Co.. With the gift, GM will sponsor the museum's rotating exhibit that will now be known as the Gallery by General Motors. Reuss said the mission is to offer exhibits that help promote science, technology, e...
Rising commitment from major automakers, rapid battery cost declines, strong policy support from state and local governments, and low operational costs have put electric vehicles on track to pass gasoline-powered vehicles. EV sales in U.S. have grown to an average of 32% annually from 2012-2016 and 45% over the year ending June 2017. Considering these advantages, automakers and investors face several big questions: How fast can we expect EVs to increase market share in the United States? What penetration will they achieve, by when? How will these outcomes be affected by ...
We’ve been waiting for something to change dramatically the automotive industry, just like the iPhone did to the mobile industry 10 years ago, and that one thing that could make it all different is the electrification of cars. The rise of Tesla and its rivals could be boosted by complementary services from Uber and Alphabet's Waymo unit, just as the iPhone rode the app economy and fast mobile internet to decimate mobile phone giants like Nokia. The culmination of these technologies — autonomous electric cars available on demand — could transform how people travel and...