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In 2011 BMW had unveiled its M5 sports sedan at the Frankfurt auto show. The car had to win the attention within 50 other production vehicles debuting at the event. Six years later, the automaker decides to choose a different way of promoting its new generation M5. The car has been revealed in a video game.BMW's strategy, unthinkable only a few years ago, illustrates how the digital era is transforming the way automakers introduce vehicles. The shift has left many of the big international auto shows grasping for answers as brands increasingly connect with consumers through Instagram and Yo...
The average U.S. light-vehicle dealership managed their fixed operations department very well, considering their final repair and costs figures. In 2017, total repair orders written by that average dealership were flat, and so was the total parts inventory it carried — after both had risen at a double-digit clip the year before.That dealership also added more technicians — with the total rising to 19 per store from 16 in 2016 and 15 in 2015 — which helped to boost total parts and service sales, despite the repair-order slowdown. In addition, the total parts and service revenu...
Auto sales slowed in April because of the continuing decline in demand for compact cars and sedans are setting a dark tone as car makers head into the summer selling season. Car sales decreased more than 5% this month compared with the same period last year, analysts think this is partially because there were two fewer selling days this month. Oil prices going up and credit conditions getting tougher create concerns for car maker’s executives. Pickup trucks and sport-utility vehicles continue to perform well amid relatively low fuel prices. But gasoline is continuing...
As consumer demand continued to weaken, the most powerful automakers have revealed their car sales for April 2018, and the results weren’t as good as expected. Auto sales have been on a bit of a roller coaster ride this year, with a weak performance in February followed by a jump in sales for some automakers in March.Ford Motor posted a 4.7-percent decline in sales, with retail sales to consumers down 2.6 percent. The No. 2 U.S. automaker said sales of its popular pickup trucks were up 0.9 percent, but SUV and passenger car sales were down 4.6 percent and 15 percent respectively.Nis...
As pressures mount on the industry despite rising vehicle sales, climbing technology costs, raw materials and global currency shifts ate into profits at the world’s carmakers. The US car market seems to recover, thanks to the sales increase in the first quarter.German groups Volkswagen and Daimler saw material and commodity costs deflate their earnings, while smaller operators Volvo and Mazda flagged rising technology and marketing spending for their profit drops. The outlay from launching new vehicles also took tolls on Fiat Chrysler, General Motors, Volvo and Daimler, with higher marke...
