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In 2011 BMW had unveiled its M5 sports sedan at the Frankfurt auto show. The car had to win the attention within 50 other production vehicles debuting at the event. Six years later, the automaker decides to choose a different way of promoting its new generation M5. The car has been revealed in a video game.BMW's strategy, unthinkable only a few years ago, illustrates how the digital era is transforming the way automakers introduce vehicles. The shift has left many of the big international auto shows grasping for answers as brands increasingly connect with consumers through Instagram and Yo...
Ford Motor Co. said that it will halt production of its top-selling F-150 and Super Duty pickup trucks at some of its U.S. plants following a fire at a Michigan plant that produces instrument panels. The truck side of Ford’s Kansas City Assembly plant has been suspended due to parts shortage. This means that about 3,600 workers are idled with no date set for reopening the plant. And the Dearborn Truck plant in Michigan is getting closed too. That plant has 4,000 employees. In addition, F-Series Super Duty production is suspended at the Kentucky Truck Plant in Louisville. ...
Auto sales slowed in April because of the continuing decline in demand for compact cars and sedans are setting a dark tone as car makers head into the summer selling season. Car sales decreased more than 5% this month compared with the same period last year, analysts think this is partially because there were two fewer selling days this month. Oil prices going up and credit conditions getting tougher create concerns for car maker’s executives. Pickup trucks and sport-utility vehicles continue to perform well amid relatively low fuel prices. But gasoline is continuing...
As pressures mount on the industry despite rising vehicle sales, climbing technology costs, raw materials and global currency shifts ate into profits at the world’s carmakers. The US car market seems to recover, thanks to the sales increase in the first quarter.German groups Volkswagen and Daimler saw material and commodity costs deflate their earnings, while smaller operators Volvo and Mazda flagged rising technology and marketing spending for their profit drops. The outlay from launching new vehicles also took tolls on Fiat Chrysler, General Motors, Volvo and Daimler, with higher marke...
Only a few hours left until General Motors reports its first-quarter 2018 earnings results, and here’s what to expect. Analysts think GM will report first-quarter earnings of $1.28 per share, on average, down from $1.75 in the first quarter of 2017. They expect GM's revenue to come in at $34.6 billion, down from $41.2 billion a year ago.The reason of the huge drop is that GM sold its European subsidiary, Opel AG, in a transaction that closed early in the third quarter of 2017. On a "continuing operations" basis, excluding Opel's results, GM generated $37.3 billion ...