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In 2011 BMW had unveiled its M5 sports sedan at the Frankfurt auto show. The car had to win the attention within 50 other production vehicles debuting at the event. Six years later, the automaker decides to choose a different way of promoting its new generation M5. The car has been revealed in a video game.BMW's strategy, unthinkable only a few years ago, illustrates how the digital era is transforming the way automakers introduce vehicles. The shift has left many of the big international auto shows grasping for answers as brands increasingly connect with consumers through Instagram and Yo...
Japanese car manufacturer Nissan will gradually lower the number of diesel cars that it sells in Europe reducing it to zero. This is a further sign of the weakening demand for this type of cars as customers worry about tax rises, bans, and restrictions related to diesel in many countries. A spokeswoman from Nissan said that there would be a gradual withdrawal of diesel vehicles in Europe. A source last month had said that Nissan would cut hundreds of jobs at its Sunderland plant, which is Britain’s biggest car factory. The car making industry is facing a global regulatory crac...
The German police have arrested the head of powertrain development at Volkswagen's Porsche business, Joerg Kerner. The arrest was related to ongoing inquiries into emissions manipulation, a person familiar with the matter said. Police are holding him on remand. The police are holding him on remand because he is considered a flight risk. The arrest of Joerg Kerner was related to ongoing inquiries into emissions manipulation at Volkswagen, more than two years after the German carmaker admitted cheating on U.S. exhaust tests. Kerner was one of three current or former emplo...
Sedan sales are falling across the industry, and automakers are reacting to this. General Motors reacts by halving Cruze production at its Lordstown, Ohio factory, probably impacting around 1,500 workers there. This factory only produces Cruze, and there are working just under 3,000 employees. The news comes as sedan sales, in general, are down 13.2 percent this year while crossover, SUV, and truck sales grew seven percent. Sales for the Cruze are even worse than the industry average, 28 percent. Last year, Chevy sold just over 184,000 Cruze models. The sales' decline forced the...
Volkswagen will launch a new compact SUV internally called the "Volks-SUV" or People's SUV. It will be produced for the US, China and other markets outside of Europe. VW plans to sell 400,000 of these small utility vehicles every year. The new compact crossover will start in China. It will be built in a joint-venture factory. The new model is slightly more compact than the Volkswagen Tiguan. It will sit on the MQB architecture for cars with front transverse engines. VW approved the design last week. Europe won't be receiving the "Volks-SUV" because it al...
