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The Barkleys are back in Subaru's "Dog Tested. Dog Approved" ad campaign. The Japanese automaker aired four TV spots featuring the family of Labrador and golden retrievers Sunday night during the Screen Actors Guild Awards. Two spots showcased the 2019 Subaru Ascent three-row crossover. The 30-second commercials, titled "Driving Lesson," "Drop Off," "Car Wash" and "Drive Away," feature the Barkleys providing humorous spins on situations in which families find themselves. In "Driving Lesson," one of the puppies gets dis...
The data related to the number of cars sold in 2017 that featured automatic emergency braking systems wasn't especially surprising, but one truth seems to emerge: they are, perhaps obviously, far more common in brands that provide auto braking as standard equipment across the bulk of a model's trim lineup. If it's an option, and especially if it's restricted to a package exclusive to an upper trim level, people will skip it. Toyota sold the largest number of vehicles with automatic braking – 1.4 million cars out of 2.5 total – which is indicative of the ...
The new Star Wars movie will hit the theaters in a month and a half, but its carmaker partner Nissan is already seizing on the hype. The automaker on Friday will debut the first TV ad in what will be an aggressive campaign that links its driver-assistance technology to the droids that help steer the spaceships in the movie. This year the automaker will not enjoy the coincidental benefit of sharing a vehicle model name with the movie title, as it did with Nissan Rogue. But Nissan sees an opportunity in tying Star Wars' sci-fi and pop culture credentials to its driver assist...
Ford and Volkswagen have to face new problems, as a new coalition of environmental groups have launched a campaign to persuade automakers to live by their commitments for meeting emissions and fuel economy targets for the next decade. It accused the industry of colluding with the Trump administration to loosen the clean-car standards. The coalition initially plans to pressure Ford Motor Co. and Volkswagen Group of America to publicly support the fuel efficiency program, one of President Barack Obama's key initiatives for curbing greenhouse gases that contribute to climate change. It w...
A new coalition off major automakers, suppliers and auto dealers is being launched, it will try to urge President Donald Trump not to withdraw from the North American Free Trade Agreement. Nearly every major automaker is part of it: General Motors, Toyota Motor Corp., Volkswagen AG, Hyundai Motor Co., Ford Motor Co. and few others. They are backing an advertising campaign to convince the White House and voters that the agreement has been crucial in boosting U.S. automotive sector production and jobs. Trump has threatened to withdraw from the trade deal with U.S., Canada and Mexico, which ...
