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Nissan is promoting the Leaf electric car by going to the last place you would see one, a gas station. Actually, Nissan is going to multiple gas stations in the Northeast and Mid-Atlantic states, and the promotion involves giving people free gasoline. Nissan will "take over" gas stations and give away gasoline to people that come. The company will also have a Leaf on display. Isn't it an unusual marketing move? It seems the idea is to give people a sense of what it's like to not pay to keep your car fueled, which would be the case if they were driving a Leaf. For ...
Toyota Motor Corp. the largest Japan carmaker said the company felt a sense of crisis as the company braced for two consecutive years of falling profits and Toyota would streamline operations to bolster margins. The company’s operating profit tumbled 20 percent to 438.9 billion yen ($3.94 billion) in the carmaker’s fiscal fourth quarter ended March 31. Net income slid 6.6 percent to 398.4 billion yen ($3.58 billion), the company said Wednesday while announcing full-year earnings results. Revenue increased 6.8 percent to 7.44 trillion yen ($66.87 billion). Global retail s...
Guangzhou Automotive Group is considering renaming its Trumpchi brand before it starts to sell cars in America in 2019. The reason is obvious, as the brand name GAC Motor has chosen doesn't necessarily sit well with all prospective customers. The reasoning behind the Trumpchi name has to do with the romanization of a Chinese brand name GAC Motor had begun using, "Chuanqi". That name, loosely translated, means "legendary" in Chinese, and it's something the automaker wanted to convey in a more easily pronounced way, choosing "trump" for, well, tr...
Cobalt’s automakers are using lithium ion batteries since they are preparing for an increase in electric production. These batteries will be used in both electric and hybrid vehicles. Shanghai Chaos Investments and Switzerland-based Pala Investments as two of the companies that invested in cobalt last year, although the amount they’ve stockpiled is unknown.On Dec. 1, cobalt was just around $30,000 per metric tonne. One metric tonne equals 2,204 pounds. As of Monday, one metric tonne of cobalt was $49,000. That’s an increase of 63 percent in three months. However, EVs have not...
The president of Colorado's automobile association considers that it wouldn't make financial sense to open car dealerships on Sunday. Nevertheless, eliminating the Sunday prohibition on auto sales will be among dozens of recommendations headed to Colorado lawmakers in 2017. The recommendations are part of the annual review by the Department of Regulatory Agencies on state regulations set to sunset. Prohibitions of the sale of motor vehicles on Sundays - often listed as one of Colorado's so-called “Blue Laws” - have already been eliminated by 34 states. The Co...