qr-play-store play store

Trumpchi car brand faces name change before reaching the US market

21 Apr 2017
No comments
1021 views
Trumpchi car brand faces name change before reaching the US market

Guangzhou Automotive Group is considering renaming its Trumpchi brand before it starts to sell cars in America in 2019. The reason is obvious, as the brand name GAC Motor has chosen doesn't necessarily sit well with all prospective customers.

 

 

The reasoning behind the Trumpchi name has to do with the romanization of a Chinese brand name GAC Motor had begun using, "Chuanqi". That name, loosely translated, means "legendary" in Chinese, and it's something the automaker wanted to convey in a more easily pronounced way, choosing "trump" for, well, trumping the competitors. They tacked on the "chi" ending to stand for China. Dissected, it makes sense, but as the Trump presidency has turned out to be far more topical than the Chinese brand would desire, the name has to go.

 

 

GAC Motor Design Director Zhang Fan said that they saw people were laughing at this and took pictures looking only at this detail, and also put on Facebook or other websites. After reading all that feedback, they realized that it might not be very positive promotion for the brand. Originally, GAC Motor planned to start car sales in the United States next year, but those plans have been slightly delayed as the cars need to meet all applicable US market regulations.

0 0
Comments:
No comments found
Leave a comment
  • Jaw-dropping deals this Spring at RepoKar
    27 Feb 2017

    Spring is right around the corner! With melting snow comes rising car sales. Longer days and brighter sunlight mean it’s the season to think about the best used cars for spring; vehicles that allow you to appreciate blue skies, while getting a head start to summer. The sooner you decide on your dream car, the greater the possibility of finding the best deals.  At RepoKar, we want to be sure that you've got everything you need to start the season fresh with a smile on your face. That’s why we’ve prepared amazing, hassle free used cars, trucks, and SUVs for our fr...

    0 2
    15
    1021415 views
  • General Motors to lay off 1,100 workers
    06 Mar 2017

    General Motors promised us other things but that’s how it all turned to be, even if it said it will invest $1 billion in U.S. factories now it announced to temporarily cut off 1,100 workers in May as its Lansing Delta Township assembly plant in Michigan shifts production to Tennessee. Last year it added 800 jobs at its spring hill, Tennessee plant to build the new version of GMC Acadia SUV.  The Lansing plant will continue building the Buick Enclave and Chevrolet Traverse after it retools for a month. GM also has announced other U.S. factory cuts. U.S. President Donald Trump ha...

    0 0
    19
    104356 views
  • China Is Opening Its Car Market, But Not Enough
    24 May 2018

    When President Xi Jinping announced measures to further open up China’s auto industry to foreign automakers, the global industry initially cheered. Now the cheering has stopped. As details are emerging, foreign auto executives said that this initiative was too narrow and vague to change business on the ground.  Central to Mr. Xi’s plan is that it will allow foreign automakers to own Chinese factories, instead of working through a 50-50 Chinese partner, as is currently required. But it turns out that auto executives were comfortable with the current system. Ford’s vi...

    0 0
  • Trump Considering 25 Percent Tax On Car Imports
    24 May 2018

    President Donald Trump has the intention to put a 25 percent tariff on imports of cars under a similar authority that allowed him to slap duties on imports of steel and aluminum in order to protect U.S. national security, a senior administration official has confirmed.  The Commerce Department, at Trump’s request, on Wednesday launched an investigation into the national threat of imported automobiles, trucks and auto parts, this being the first step toward imposing the tariffs. Commerce Secretary Wilbur Ross said in a statement that there is evidence suggesting that imports fro...

    0 0
Search on the blog
Find us on

Last added auctions

Nissan MURANO
132 views
8 photos
2,500.00
1 bid
Audi A4
133 views
15 photos
4,000.00
No bids
Toyota CAMRY
131 views
6 photos
900.00
No bids
Mercedes-Benz M-CLASS
71 views
11 photos
3,800.00
No bids