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The new Star Wars movie will hit the theaters in a month and a half, but its carmaker partner Nissan is already seizing on the hype. The automaker on Friday will debut the first TV ad in what will be an aggressive campaign that links its driver-assistance technology to the droids that help steer the spaceships in the movie. This year the automaker will not enjoy the coincidental benefit of sharing a vehicle model name with the movie title, as it did with Nissan Rogue. But Nissan sees an opportunity in tying Star Wars' sci-fi and pop culture credentials to its driver assist...
Bentley Motors plans a major shake-up of its executive ranks just a few months before launching the new Continental GT. Wolfgang Durheimer will step down as CEO of Bentley effective February 1, 2018; he will be succeeded by Adrian Hallmark, former global strategy director at Jaguar Land Rover.. Bentley's board members for engineering, sales and marketing, and human resources will also step down, effective January 1, 2018. Durheimer, 59, will stay on at the VW Group to assist with the automaker's motorsports efforts. It's a fitting culmination to a career that oversaw the...
General Motors donates $5 million to a nonprofit organization founded by the patriarch of its largest American rival. The donation was announced Tuesday by the GM’s head of global product development, purchasing and supply chain, as part of a new partnership between the automaker and Henry Ford, a National Historic Landmark in Dearborn, Mich., established by Ford Motor Co.. With the gift, GM will sponsor the museum's rotating exhibit that will now be known as the Gallery by General Motors. Reuss said the mission is to offer exhibits that help promote science, technology, e...
More than 1 million Mercedes-Benz cars and SUVs are being recalled by Daimler worldwide. The safety recall covers 495,000 vehicles in the U.S., 400,000 in Britain, 76,000 in Canada and a few hundred thousand in Germany, company officials said. The automaker did not immediately have a complete worldwide total. An electrostatic discharge, coupled with a broken clock spring and insufficient grounding of steering components, can lead to inadvertent deployment of the driver side front airbag in vehicles subject to the recall, the company said on Monday. As part of the fix, it said dealer...
As car accidents go, it wasn't much: Twelve minutes before noon on a cool June day, a Chevrolet Bolt was rear ended as it crawled from a stop light in downtown San Francisco. What made this fender bender noteworthy was the Bolt's driver: a computer. In California, where companies such as Cruise Automation Inc. and Waymo are ramping up testing of self-driving cars, human drivers keep running into them in low-speed fender benders. The run-ins highlight an emerging culture clash between humans who often treat traffic laws as guidelines and autonomous cars that refuse to roll th...
