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The new Star Wars movie will hit the theaters in a month and a half, but its carmaker partner Nissan is already seizing on the hype. The automaker on Friday will debut the first TV ad in what will be an aggressive campaign that links its driver-assistance technology to the droids that help steer the spaceships in the movie. This year the automaker will not enjoy the coincidental benefit of sharing a vehicle model name with the movie title, as it did with Nissan Rogue. But Nissan sees an opportunity in tying Star Wars' sci-fi and pop culture credentials to its driver assist...
Nearly 100 employees have lost their jobs last week, when unexpectedly 2 Nissan dealerships have closed. Nissan of Streetsboro and Airport Nissan near Cleveland gave no warning to customers before closing their doors on Oct. 23. The dealerships have reportedly had three owners in a year and a half and most recently were under the control of Automax, a Florida financial group, the TV station reported. Automax could not be reached for comment. The Ohio Automobile Dealers Association and the Greater Cleveland Automobile Dealers' Association did not return calls seeking comment. &ls...
A new coalition off major automakers, suppliers and auto dealers is being launched, it will try to urge President Donald Trump not to withdraw from the North American Free Trade Agreement. Nearly every major automaker is part of it: General Motors, Toyota Motor Corp., Volkswagen AG, Hyundai Motor Co., Ford Motor Co. and few others. They are backing an advertising campaign to convince the White House and voters that the agreement has been crucial in boosting U.S. automotive sector production and jobs. Trump has threatened to withdraw from the trade deal with U.S., Canada and Mexico, which ...
About 310,000 Sienna minivans are recalled by Toyota Motor Corp. in the U.S.. The carmaker will work on fixing shift levers that could move out of park, perhaps causing the vehicle to roll away. The recall affects 2005-07, 2009 and 2010 Siennas, the automaker's North American unit. "Grease inside the shift lever assembly could transfer to other internal components," causing them to malfunction, Toyota said. The problem may cause the shift lever to slip out of park without the brake being pressed. This could cause the vehicle to roll away and may lead to a crash. The company ...
More than 1 million Mercedes-Benz cars and SUVs are being recalled by Daimler worldwide. The safety recall covers 495,000 vehicles in the U.S., 400,000 in Britain, 76,000 in Canada and a few hundred thousand in Germany, company officials said. The automaker did not immediately have a complete worldwide total. An electrostatic discharge, coupled with a broken clock spring and insufficient grounding of steering components, can lead to inadvertent deployment of the driver side front airbag in vehicles subject to the recall, the company said on Monday. As part of the fix, it said dealer...
