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  • Ford Resumes F-150 Production After Extraordinary Efforts
    17 May 2018

    Despite a massive fire at the Meridian Magnesium Products facility in Eaton Rapids, Michigan, Ford’s Dearborn Truck Plant will resume F-150 production on Friday, May 17th. Ford officials say that the supply chain for the Super Duty is also restored, which should lead to production restarting at the Kentucky Truck Plant by Monday, May 21st. The Kansas City Assembly Plant is also scheduled to resume work by May 21st.  After the May 2nd fire, Ford teams addressed safety concerns and restored electricity as quickly as they could. Their goal was to retrieve and relocate tools so pro...

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  • Waymo won’t be spending millions on assembly plants
    15 May 2018

    Everyone’s wondering what would a Google-branded vehicle be like. And it turns out that Waymo won’t be spending millions spending billions on assembly plants and the development of its own vehicles and platforms. The company is partnering with automakers to use their cars and trucks to showcase its technology brand and develop a lineup of vehicles.The brand-building approach takes a page from the old Saleen and Shelby works, tuners and stylists of limited-edition, high-performance vehicles based on Ford Mustangs and pickups. But it's a more democratic version of that concept. T...

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  • Audi Plans To Launch 20 Electrified Models By 2025
    14 May 2018

    At its annual meeting, Audi announced an ambitious plan to make 20 new electric vehicles by 2025, most of them battery electrics. The car maker says that it will invest $47.6 billion into electrified cars, a new app platform for its cars, a new fleet of autonomous vehicles, and creating sustainable factories. The investment represents about two years of revenue for the company.  As a first step, Audi announced that it will reveal the production version of its new e-Tron electric SUV on August 30. It should have 300-mile range and slots between the size of the current Q5 and Q7. It wi...

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  • Auto Shows Looking for New Strategies to Stay Relevant
    14 May 2018

    In 2011 BMW had unveiled its M5 sports sedan at the Frankfurt auto show. The car had to win the attention within 50 other production vehicles debuting at the event. Six years later, the automaker decides to choose a different way of promoting its new generation M5. The car has been revealed in a video game.BMW's strategy, unthinkable only a few years ago, illustrates how the digital era is transforming the way automakers introduce vehicles. The shift has left many of the big international auto shows grasping for answers as brands increasingly connect with consumers through Instagram and Yo...

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  • Ford Suspends F-150 Production After Fire At Supplier
    09 May 2018

    Ford Motor Co. said that it will halt production of its top-selling F-150 and Super Duty pickup trucks at some of its U.S. plants following a fire at a Michigan plant that produces instrument panels.  The truck side of Ford’s Kansas City Assembly plant has been suspended due to parts shortage. This means that about 3,600 workers are idled with no date set for reopening the plant. And the Dearborn Truck plant in Michigan is getting closed too. That plant has 4,000 employees. In addition, F-Series Super Duty production is suspended at the Kentucky Truck Plant in Louisville. ...

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