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When President Xi Jinping announced measures to further open up China’s auto industry to foreign automakers, the global industry initially cheered. Now the cheering has stopped. As details are emerging, foreign auto executives said that this initiative was too narrow and vague to change business on the ground. Central to Mr. Xi’s plan is that it will allow foreign automakers to own Chinese factories, instead of working through a 50-50 Chinese partner, as is currently required. But it turns out that auto executives were comfortable with the current system. Ford’s vi...
At its annual meeting, Audi announced an ambitious plan to make 20 new electric vehicles by 2025, most of them battery electrics. The car maker says that it will invest $47.6 billion into electrified cars, a new app platform for its cars, a new fleet of autonomous vehicles, and creating sustainable factories. The investment represents about two years of revenue for the company. As a first step, Audi announced that it will reveal the production version of its new e-Tron electric SUV on August 30. It should have 300-mile range and slots between the size of the current Q5 and Q7. It wi...
In 2011 BMW had unveiled its M5 sports sedan at the Frankfurt auto show. The car had to win the attention within 50 other production vehicles debuting at the event. Six years later, the automaker decides to choose a different way of promoting its new generation M5. The car has been revealed in a video game.BMW's strategy, unthinkable only a few years ago, illustrates how the digital era is transforming the way automakers introduce vehicles. The shift has left many of the big international auto shows grasping for answers as brands increasingly connect with consumers through Instagram and Yo...
Japanese car manufacturer Nissan will gradually lower the number of diesel cars that it sells in Europe reducing it to zero. This is a further sign of the weakening demand for this type of cars as customers worry about tax rises, bans, and restrictions related to diesel in many countries. A spokeswoman from Nissan said that there would be a gradual withdrawal of diesel vehicles in Europe. A source last month had said that Nissan would cut hundreds of jobs at its Sunderland plant, which is Britain’s biggest car factory. The car making industry is facing a global regulatory crac...
In 2017 Volvo has made an announcement that all the models released from 2019 will be partially or fully electric. Today, the automaker goes even further, planning to sell over 50% of fully electric vehicles by 2025. This strategy to generate half of the company’s sales from electric cars by 2025 gives Volvo an advantage in China which is the world’s leading market for electrified cars. The Chinese government plans for more than 20 percent of the country’s annual auto sales to be alternative-energy cars. This is more than seven million cars, based on government for...
