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Hydrogen fuel-cell technology is promising but also requires a lot of investment. And while some automakers are going at it alone, others are collaborating on fuel-cell development. Audi and Hyundai announced a joint initiative that will see the two sharing technologies, cross-licensing patents and giving each other access to non-competitive components. The idea is to put fuel cells into volume production faster and more efficiently. Both carmakers have been investing heavily in fuel-cell development for years. Audi rolled out its first A2H2 prototype in 2004, the Q5 HFC in 2008, an...
Consumers have a short memory when it comes to gas prices. When they go down, buyers rush out to trade their small, economical hatchback for a large, three-row SUV. That’s what happened in 2017 when gas prices dropped and small cars were traded into dealers on large cars and trucks. Now, oil prices are rising and Automotive News reports that people want their small cars back. But due to a lack of supply used prices are currently rising on small cars. Some analysts believe a seasonal uptick is responsible for the increased demand, while others point to industry decisions by maj...
Audi is happy to report that its SUV models are selling very well this year. Since the beginning of 2018, the German car maker has delivered approximately 287,500 models from its Q crossover and SUV lineup, which translates into 36.6 percent of its total sales. By 2025, the brand estimates that SUVs will become the most important sector for Audi, accounting for more than 50 percent of its deliveries. Simply put, by that year, one in every two new Audi vehicles will be an SUV. Interestingly, this target is already achieved on the North American market, where the Q models account for ...
If president Donald Trump slaps a 25 percent tariff on imported cars, it may cost the U.S auto industry 1 million annual car sales, and that’s just the low end of the estimated damage. The projection by researcher LMC Automotive assumes that automakers would absorb at least half the cost of a tax on imported vehicles. If companies pass the full 25 percent cost on to consumers, it could snuff out about 2 million sales or more than 10 percent of annual U.S. deliveries. President’s order last month to investigate auto imports for potential trade penalties on national securi...
For car dealers, a sunny sales outlook at the start of 2018 has been overshadowed by rising interest rates, shrinking customer budgets and cost increases. Their optimism for the next quarter lost 14 points to just 56 on a 100-point scale, according to the Cox Automotive Dealer Sentiment Index. The report, based on a survey of more than 1,000 independent and franchise car dealers from April 30 to May 14, shows prospective buyers grappling with tight finances despite a Republican tax cut that many sales executives had expected to boost consumer spending. The biggest challenges they re...