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Let’s expect flat U.S. auto sales for the month of January, cause there are no hopes or reasons for them to be different. A very high level of incentives is sustaining U.S. automobile sales on a high plateau. This January the average spending per unit was $3,614, which means it’s up $232 from January 2016, not a bad result though considering the expectations we had. High prices match the high level of incentives. The average new-vehicle retail transaction price in January was $31,473, a record for the month. That’s the total price, net of incentives. It would be a ...
This may surprise you, but Volkswagen has become the world’s biggest car manufacturer, overtaking Toyota in the number of new vehicles sold in 2016 despite the damage it suffered in the diesel emissions scandal. Toyota had been the biggest seller for the past four years but its 2016 sales total of just under 10.2m vehicles, fell short of the more than 10.3m cars sold by VW. General Motors is reporting its 2016 sales next week, but industry analysts said it had no chance of overtaking VW. GM was third behind VW last year and held the top spot in 2011, when Toyota’s produc...
Ford dealers and Ford executives sounded a typically optimistic note at this year's National Automobile Dealers Association convention here, based on record U.S. auto sales in 2016 and growing confidence that even if auto sales decline a bit in 2017, they won't decline much. Dealers are concerned about a drop in car sales as opposed to trucks, but all in all he said dealers are happy with Ford's current product lineup. They do have concerns about car models – as the whole industry does – as to what the public wants. Forecasts for 2017 call...
If automakers want to increase their car sales they need to take in consideration this important tip: consumers love new products! If you offer something new in the market you must know that this is a key differentiator among other brands, who might do even better. Even high-flying brands begin to lose momentum when portfolios grow stale, he said without naming names. The industry franchise assessment is an off-the-record briefing to retail industry leaders on the condition and outlook of each brand in the U.S. Sargent declined to discuss the specifics of the 2017 review. But he ack...
It's a hard goal for the car industry in US to sell more than 17 million cars and light trucks year. Buyer demand will become sated at one point. Of course there will come the moment when manufacturers will be forced to offer less attractive deals in order to keep the customer interested, but even this strategy can't work forever. Thus, sales would begin to drop from their recent peak, which will create a set of difficult challenges for car companies that operate in the United States. A forecast for January sales predicts a dip of 3% to 1.13 million, which translates into 31...
