If automakers want to increase their car sales they need to take in consideration this important tip: consumers love new products! If you offer something new in the market you must know that this is a key differentiator among other brands, who might do even better.
Even high-flying brands begin to lose momentum when portfolios grow stale, he said without naming names. The industry franchise assessment is an off-the-record briefing to retail industry leaders on the condition and outlook of each brand in the U.S. Sargent declined to discuss the specifics of the 2017 review. But he acknowledged that older products are often at the root of problems -- real or perceived -- in a brand’s reputation, the retained value of its vehicles, customer relations and vehicle appeal.
Older vehicles don’t retain their values when they come back to market, especially if there’s already a new one on the market. New products help your retail-vs.-fleet mix, which means better dealer margins. Fresh product wins, in this competitive market, if you don’t have something new coming, you’re vulnerable.