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BMW as always stuck to its “Ultimate Driving Machine” mantra, even though many of its models feature semi-autonomous technology designed to take away responsibility from the driver. BMW wants to keep people driving, and believes that modern consumers aren’t ready for fully autonomous cars. Ian Robertson, BMW’s special representative in the UK, said that fully autonomous cars may never happen due to regulatory hurdles. Consumers are excited by the prospect of a self-driving car, but governments haven’t had a chance to step in yet. And Robertson thinks th...
In 2011 BMW had unveiled its M5 sports sedan at the Frankfurt auto show. The car had to win the attention within 50 other production vehicles debuting at the event. Six years later, the automaker decides to choose a different way of promoting its new generation M5. The car has been revealed in a video game.BMW's strategy, unthinkable only a few years ago, illustrates how the digital era is transforming the way automakers introduce vehicles. The shift has left many of the big international auto shows grasping for answers as brands increasingly connect with consumers through Instagram and Yo...
Ford Motor Co. said that it will halt production of its top-selling F-150 and Super Duty pickup trucks at some of its U.S. plants following a fire at a Michigan plant that produces instrument panels. The truck side of Ford’s Kansas City Assembly plant has been suspended due to parts shortage. This means that about 3,600 workers are idled with no date set for reopening the plant. And the Dearborn Truck plant in Michigan is getting closed too. That plant has 4,000 employees. In addition, F-Series Super Duty production is suspended at the Kentucky Truck Plant in Louisville. ...
Sedan sales are falling across the industry, and automakers are reacting to this. General Motors reacts by halving Cruze production at its Lordstown, Ohio factory, probably impacting around 1,500 workers there. This factory only produces Cruze, and there are working just under 3,000 employees. The news comes as sedan sales, in general, are down 13.2 percent this year while crossover, SUV, and truck sales grew seven percent. Sales for the Cruze are even worse than the industry average, 28 percent. Last year, Chevy sold just over 184,000 Cruze models. The sales' decline forced the...
Ford Motor Co. lost an employee identified in local reports as Ivan Bridgewater, 41, worked as an electrician at plants. The Occupational safety and Health Departament has launched an investigation to determine the cause of his death. Sgt. John Bradley, a spokesman for the Louisville Metro Police Departament, said that emergency medical services were already on the scene when officers arrived, about 12:55 a.m. Eastern time Saturday .Unfortunetly by the time they did the man had already been deceased, he died because of a blunt force trauma. A deputy corner confirmed t...
