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Nissan is promoting the Leaf electric car by going to the last place you would see one, a gas station. Actually, Nissan is going to multiple gas stations in the Northeast and Mid-Atlantic states, and the promotion involves giving people free gasoline. Nissan will "take over" gas stations and give away gasoline to people that come. The company will also have a Leaf on display. Isn't it an unusual marketing move? It seems the idea is to give people a sense of what it's like to not pay to keep your car fueled, which would be the case if they were driving a Leaf. For ...
USA Porsche revealed its sales for May 2017 and it turns out that the carmaker has sold 4,805 vehicles in US. The official importer and distributor of Porsche 911, 718 Boxster and Cayman, Panamera, Cayenne, and Macan model lines in the United States announced that its year-to-year date sales stand at 23,052, up 3.7% over last year. Porsche Approved Certified Pre-Owned (CPO) vehicle sales in the U.S. were 1,568. Year-to-date CPO sales stand at 7,490, an 8.8 percent increase over the same period last year. Panamera outpaced last year's May result by 114.5 percent with 768 car...
Toyota defended its title as the world's most valuable car brand in a new ranking, holding off BMW and Mercedes-Benz. Tesla, meanwhile, made the biggest improvement, rising two spots to No. 8 because of a 32 percent increase in its brand value. Toyota's brand value decreased 3 percent to $28.7 billion as increased sales were offset by tough currency challenges as well as increased investment and rising labor costs. Toyota is seen as a reliable, quality value brand. Even when it was going through its recall problems, the users were saying, ‘What’s all the fuss ab...
The U.S. demand for hybrids and plug-ins is again ruled by domestic automakers, plug-in vehicle sales surged about 45% to almost 15,000 units. In addition to Tesla, which continues to boost sales but doesn't publish monthly metrics, Ford and General Motors each performed well in May. Green-car sales for the Blue Oval rose 56 percent from a year earlier to 9,221 vehicles, as Fusion Hybrid sales more than doubled, while Ford C-Max Energi plug-in hybrid sales jumped 77 percent. Up the road, General Motors increased green-car sales by 50 ...
Audi's U.S. chief expects the brand to post another U.S. sales record in 2017. It's an ambitious goal, given that U.S. sales this year are expected to be flat, especially in the luxury car market. Scott Keogh, president of Audi of America, said he's convinced Audi can do it — without resorting to excessive incentives — based on the strength of its lineup. Keogh says they broke through 210,000 units last year. He thinks it's worth pointing out that if we look at Audi America in general, it took them 40 years to sell 100,000 cars for the very first time. Th...
