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Mercedes-Benz USA is lifting a key restriction on Tier 3 local advertising by dealers. Instead of limiting that ad spending to new-car sales, Mercedes will let dealers use the money to promote any area of the business. Ken Schnitzer, chairman of the Mercedes-Benz Dealer Board and owner of four Mercedes-Benz dealerships in Texas, says that they can spend money on new, preowned, service — whatever they think their need is. He thinks that's really a big improvement. The company's U.S. leaders talked to dealers about the change earlier this month at its national dealer mee...
General Motors aims to keep reducing the flow of vehicles from its plants to U.S. rental lots at least through 2018, continuing a strategy that has helped the automaker's North American operations pile up more than $26 billion in profits under CEO Mary Barra even as its overall market share keeps sliding. Alan Batey, GM's president of North America, said that sales to daily-rental fleets would fall by about 50,000 units this year and an unspecified amount in 2018. That would represent four straight years of declines for GM's rental deliveries, which already dropped from 16.1 percen...
USA Porsche revealed its sales for May 2017 and it turns out that the carmaker has sold 4,805 vehicles in US. The official importer and distributor of Porsche 911, 718 Boxster and Cayman, Panamera, Cayenne, and Macan model lines in the United States announced that its year-to-year date sales stand at 23,052, up 3.7% over last year. Porsche Approved Certified Pre-Owned (CPO) vehicle sales in the U.S. were 1,568. Year-to-date CPO sales stand at 7,490, an 8.8 percent increase over the same period last year. Panamera outpaced last year's May result by 114.5 percent with 768 car...
Toyota defended its title as the world's most valuable car brand in a new ranking, holding off BMW and Mercedes-Benz. Tesla, meanwhile, made the biggest improvement, rising two spots to No. 8 because of a 32 percent increase in its brand value. Toyota's brand value decreased 3 percent to $28.7 billion as increased sales were offset by tough currency challenges as well as increased investment and rising labor costs. Toyota is seen as a reliable, quality value brand. Even when it was going through its recall problems, the users were saying, ‘What’s all the fuss ab...
Audi's U.S. chief expects the brand to post another U.S. sales record in 2017. It's an ambitious goal, given that U.S. sales this year are expected to be flat, especially in the luxury car market. Scott Keogh, president of Audi of America, said he's convinced Audi can do it — without resorting to excessive incentives — based on the strength of its lineup. Keogh says they broke through 210,000 units last year. He thinks it's worth pointing out that if we look at Audi America in general, it took them 40 years to sell 100,000 cars for the very first time. Th...