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Toyota defended its title as the world's most valuable car brand in a new ranking, holding off BMW and Mercedes-Benz. Tesla, meanwhile, made the biggest improvement, rising two spots to No. 8 because of a 32 percent increase in its brand value. Toyota's brand value decreased 3 percent to $28.7 billion as increased sales were offset by tough currency challenges as well as increased investment and rising labor costs. Toyota is seen as a reliable, quality value brand. Even when it was going through its recall problems, the users were saying, ‘What’s all the fuss ab...
Audi's U.S. chief expects the brand to post another U.S. sales record in 2017. It's an ambitious goal, given that U.S. sales this year are expected to be flat, especially in the luxury car market. Scott Keogh, president of Audi of America, said he's convinced Audi can do it — without resorting to excessive incentives — based on the strength of its lineup. Keogh says they broke through 210,000 units last year. He thinks it's worth pointing out that if we look at Audi America in general, it took them 40 years to sell 100,000 cars for the very first time. Th...
Automakers are expected to report flat US car sales in May vs. a year earlier after demand fell in the first four months of 2017. Smaller and crossover SUVs are expected to offset continued weakness in cars, with General Motors likely to be the biggest beneficiary. Fiat Chrysler and Ford Motor are likely to see new-vehicle sales fall. Japanese automakers such as Honda should eke out tiny gains while South Korea's Hyundai-Kia, with far more cars in the vehicle mix, could see the biggest drop. Tesla does not provide monthly sales figures. Tesla will soon start rolling out its mass-market Mod...
U.S. new-vehicle sales are expected to rise very slightly in May from a year ago, narrowly snapping the industry's streak of four consecutive monthly declines. Analysts expect 2017 sales of 17.2 million, 2 percent fewer than the record 17.55 million sold last year. The annualized selling rate is projected to be less than 17 million for a third consecutive month, more evidence that the market has passed its peak. That would mean the industry will already have had as many sub-17 million months in 2017 as it did in each of the past two full years. Other forecasts project sales-volu...
If you think the last time you visited a dealership the dealers seemed more worried or even pushier than before, you might be right. They have a good reason by the way, simply because a new analysis revealed that the selling process of a vehicle now takes longer. That's despite them substantially ramping up incentives meant to sweeten their offer. While the industry retail sales pace remains high, it is being powered by elevated levels of incentive spending which pose a serious threat to the long-term health of the industry. The latest numbers from showrooms are not pretty. Thro...
