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In 2011 BMW had unveiled its M5 sports sedan at the Frankfurt auto show. The car had to win the attention within 50 other production vehicles debuting at the event. Six years later, the automaker decides to choose a different way of promoting its new generation M5. The car has been revealed in a video game.BMW's strategy, unthinkable only a few years ago, illustrates how the digital era is transforming the way automakers introduce vehicles. The shift has left many of the big international auto shows grasping for answers as brands increasingly connect with consumers through Instagram and Yo...
Japanese car manufacturer Nissan will gradually lower the number of diesel cars that it sells in Europe reducing it to zero. This is a further sign of the weakening demand for this type of cars as customers worry about tax rises, bans, and restrictions related to diesel in many countries. A spokeswoman from Nissan said that there would be a gradual withdrawal of diesel vehicles in Europe. A source last month had said that Nissan would cut hundreds of jobs at its Sunderland plant, which is Britain’s biggest car factory. The car making industry is facing a global regulatory crac...
A new company is planning on opening a closed-course testing facility for autonomous vehicles, we’re talking about The Toyota Research Institute. The 60-acre site, will open in October at the Michigan Technical Resource Park. It will be used to reproduce scenarios that are too risky to execute on public roads. A TRI spokesman declined to comment on the details of the agreement with the resource park, including the cost of the arrangement and the length of the lease. TRI plans to lease the track, and the land in the inner ring, from the Michigan Technical Resource Park, or MITRP...
In 2017 Volvo has made an announcement that all the models released from 2019 will be partially or fully electric. Today, the automaker goes even further, planning to sell over 50% of fully electric vehicles by 2025. This strategy to generate half of the company’s sales from electric cars by 2025 gives Volvo an advantage in China which is the world’s leading market for electrified cars. The Chinese government plans for more than 20 percent of the country’s annual auto sales to be alternative-energy cars. This is more than seven million cars, based on government for...
Auto sales slowed in April because of the continuing decline in demand for compact cars and sedans are setting a dark tone as car makers head into the summer selling season. Car sales decreased more than 5% this month compared with the same period last year, analysts think this is partially because there were two fewer selling days this month. Oil prices going up and credit conditions getting tougher create concerns for car maker’s executives. Pickup trucks and sport-utility vehicles continue to perform well amid relatively low fuel prices. But gasoline is continuing...