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In an attempt to improve the public image after the emissions scandal, Volkswagen is planning to drop the famous "Das Auto" slogan in the coming advertising campaign.Launched in 2007 under ousted boss Martin Winterkorn, the slogan has had the advantage of simplicity, merely meaning "The Car". However, the German carmaker's leaders, anxious to proclaim a reformed corporate culture, have criticised it as out of step with a company trying to show new-found humility. Volkswagen is trying to grapple with how to pull itself out of a nosedive that has threatened to aliena...
After Dieselgate crisis Volkswagen's sales are down and the sellers are frustrated. Volkswagen needs to strike out in a new direction and become a big proponent of electric cars.The VW brand's internal magazine Insight interviewed leader Herbert Diess, who said a "breakthrough" is coming with engineers "developing a special vehicle architecture that foresees the installation of flat batteries."This is a big move, up to now Volkswagen having touted the novel shapes it was making of battery packs to get the most range out of offerings like the e-Golf.Volkswagen seriou...
The U.S. government and private auto-safety raters made evident this week how tougher standards are moving beyond crash tests that just measure passenger protection. Now, they're evaluating systems that can avoid accidents altogether.The Insurance Institute for Highway Safety said Thursday that 48 vehicles earned its highest rating of "Top Safety Cars." Toyota, Honda and Subaru are the winners, with 23 combined. Volkswagen and its luxury brand, Audi, had seven winners. Volvo, Hyundai and Mazda each had multiple winners. The Chrysler 200 was the only domestic car to earn the ...
Wolfsburg - Volkswagen said on Thursday that only a small group of employees were responsible for cheating US diesel emissions tests and there was no indication that board members were involved in the biggest business crisis in the firm's history.While offering few specifics, the company’s chairman and chief executive acknowledged that engineers introduced software that would lower emissions of nitrogen oxides in many of its diesel engines after realizing there was no legal way for those engines to meet tight U.S. emissions standards “within the required time frame and budget.&...
Audi has announced it is still committed to hit the 2-million annual sales objective by the year 2020.This is a rather bold target, despite the ongoing Volkswagen diesel emissions scandal which has affected over 2 million Audi models. The premium automaker managed to sell 1.74 million vehicles worldwide last year and in the first 10 months of 2015, shifted to a total of 1.5 million cars.Audi has a few new models that will likely sell in crazy numbers. The first will be the Q2 entry-level crossover set to go on sale in the second half of next year, following a world premiere in Geneva...
