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The 2019 Chevrolet Silverado 1500 has been in the news a lot recently for many good reasons, among them its upcoming arrival at dealerships. But is it possible for the new Silverado to surpass F-150 in sales? Anything is possible, only if they use the right strategy. According to Automotive News, Chevrolet has literally “restructured” its full-size pickup truck is not only design and materials but also its lineup range. What was lacking before is now present. For example, for 2019 there will be three new trims to help expand the Silverado’s market share. These new ...
Ford made it clear how important SUVs are to the US market when it announced that almost all non-SUV models would be killed off. The US auto market is clearly SUV-obsessed, but Europe still buys plenty of sedans and hatchbacks. Now, the question is: will Ford make the same decision to focus on SUVs in Europe? Automotive News reports that Ford will have to give SUVs a higher priority if it wants to be profitable in Europe. Ford CEO Jim Hackett made it very clear: “We’re extremely dissatisfied with our performance in Europe.” Due to a combination of Brexit and a cons...
Volkswagen and Ford are in preliminary talks over an alliance to develop and produce products, most likely starting with commercial transporter vans. An announcement from Ford came after Volkswagen’s supervisory board gave its managers a green light to strike a deal with U.S.-based Ford. The goal is a partnership to share development and production costs. Preliminary talks have already started. Ford’s announcement said that the potential projects could span a number of areas, including commercial vans. Ford said that they look forward to exploring with the Volkswagen tea...
Aston Martin will have luxury electric competition in the form of Pininfarina, which hopes to become a standalone luxury electric car maker. Pininfarina wants to expand its capability from a globally known design house to become the world’s first luxury electric car manufacturer. The announcement was made at the 2018 Geneva Motor Show when CEO, Paulo Pininfarina, hinted that luxury electric vehicle strategy was now in the pipeline with parent company Mahindra. He said that his father’s dream was to build a car company as well as his grandfather’s, and now he plans ...
In 2011 BMW had unveiled its M5 sports sedan at the Frankfurt auto show. The car had to win the attention within 50 other production vehicles debuting at the event. Six years later, the automaker decides to choose a different way of promoting its new generation M5. The car has been revealed in a video game.BMW's strategy, unthinkable only a few years ago, illustrates how the digital era is transforming the way automakers introduce vehicles. The shift has left many of the big international auto shows grasping for answers as brands increasingly connect with consumers through Instagram and Yo...