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The 2019 Chevrolet Silverado 1500 has been in the news a lot recently for many good reasons, among them its upcoming arrival at dealerships. But is it possible for the new Silverado to surpass F-150 in sales? Anything is possible, only if they use the right strategy. According to Automotive News, Chevrolet has literally “restructured” its full-size pickup truck is not only design and materials but also its lineup range. What was lacking before is now present. For example, for 2019 there will be three new trims to help expand the Silverado’s market share. These new ...
Ford made it clear how important SUVs are to the US market when it announced that almost all non-SUV models would be killed off. The US auto market is clearly SUV-obsessed, but Europe still buys plenty of sedans and hatchbacks. Now, the question is: will Ford make the same decision to focus on SUVs in Europe? Automotive News reports that Ford will have to give SUVs a higher priority if it wants to be profitable in Europe. Ford CEO Jim Hackett made it very clear: “We’re extremely dissatisfied with our performance in Europe.” Due to a combination of Brexit and a cons...
Going to a car dealership isn’t always a pleasant experience. There are some ways to avoid a bad experience, but it would just be simpler if automakers allowed you to look at their cars somewhere else – like on the internet. Mercedes-Benz is looking to inch away from the painful dealership experience. Mercedes pop-up stores are coming to the US this year. Unlike traditional dealerships, pop-up stores are designed to focus on showing off the product, rather than just selling it. Mercedes experimented last year with pop-up stores in Atlanta and Miami and will follow up wit...
Because of low gas prices, people are trading their small cars for large trucks and SUVs. Back in 2013, the US car market was split between cars and trucks, but trucks have seen a massive boom in popularity. Automotive News reports that through May 2018, trucks outsold cars by two-to-one. Automakers like Ford are changing their strategies, killing off small sedans and hatchbacks to focus on SUVs and mid-size trucks. Many experts predict that truck sales will continue to grow well into the next decade. As trucks become more popular, cars are experiencing their worst sales year in dec...
Volvo had barely savored its new factory in Charleston, South Carolina before newly imposed tariffs threatened its future. This plant was opened to build the all-new S60 sedan as well as the next-generation XC90 SUV. Volvo was set to hire around 4,000 new employees, but Automotive News Europe reports that these plans might be up in the air due to the fear of the tariffs. If these tariffs are imposed, it could have a major effect on Volvo’s new factory. Volvo’s CEO Hakan Samuelsson said that if there are trade barriers and restrictions, they won’t be able to create ...