Going to a car dealership isn’t always a pleasant experience. There are some ways to avoid a bad experience, but it would just be simpler if automakers allowed you to look at their cars somewhere else – like on the internet. Mercedes-Benz is looking to inch away from the painful dealership experience.
Mercedes pop-up stores are coming to the US this year. Unlike traditional dealerships, pop-up stores are designed to focus on showing off the product, rather than just selling it. Mercedes experimented last year with pop-up stores in Atlanta and Miami and will follow up with a third location in Chicago. This year, Mercedes is planning on opening more of them probably focused on new product launches. The pop-up stores will look a bit like Apple stores that you see in the mall.
Each store will be open for around two months, with the aim of educating consumers about a handful of products. The environment will be more laid back than traditional stressful dealership tactics. This is a good idea that allows people to look at a car without the stress of visiting a dealership.