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Nissan Rogue has been vaulted into the galactic of Star Wars last year, and basked into the spectacle surrounding the fortuitously named Rogue One: A Star Wars Story Nissan dealers, many of whom outfitted their stores with Rogue One decorations as part of the automaker's marketing alignment with Walt Disney's Lucasfilm, loved the connection to the beloved franchise. There was even a movie-themed limited-edition Rogue. But for the latest tie-in for Star Wars: The Last Jedi, dealers had a challenge for Nissan's marketing brass: How could they spread the ferv...
There are some serious issues on the 2017-18 Infiniti QX30 crossovers. Because of poor grounding of steering components could cause the driver-side airbag to deploy, potentially injuring the driver and resulting in a crash. This is why Nissan North America decided to recall all of them. The company notified the National Highway Traffic Safety Administration last week after receiving information about the potential problem in September from supplier Daimler AG. Nissan said 17,507 vehicles are affected. Vehicle owners will begin to receive notifications about the problem and how to ge...
The new Star Wars movie will hit the theaters in a month and a half, but its carmaker partner Nissan is already seizing on the hype. The automaker on Friday will debut the first TV ad in what will be an aggressive campaign that links its driver-assistance technology to the droids that help steer the spaceships in the movie. This year the automaker will not enjoy the coincidental benefit of sharing a vehicle model name with the movie title, as it did with Nissan Rogue. But Nissan sees an opportunity in tying Star Wars' sci-fi and pop culture credentials to its driver assist...
The hurricane recovery and the strong truck and SUV sales weren’t enough to keep the U.S. car sales high in October. Sales for the month fell 1.3 percent compared with a year ago as slowing demand made it almost certain that 2017 will be the first year with declining sales in seven years. Full-year sales almost certainly will fall below last year's record of more than 17.5 million, although most analysts say demand is still healthy. Automakers reported selling 1.35 million vehicles for the month. Ford, Honda, Nissan, Toyota and Volkswagen all reported gains for October on ...
Nearly 100 employees have lost their jobs last week, when unexpectedly 2 Nissan dealerships have closed. Nissan of Streetsboro and Airport Nissan near Cleveland gave no warning to customers before closing their doors on Oct. 23. The dealerships have reportedly had three owners in a year and a half and most recently were under the control of Automax, a Florida financial group, the TV station reported. Automax could not be reached for comment. The Ohio Automobile Dealers Association and the Greater Cleveland Automobile Dealers' Association did not return calls seeking comment. &ls...