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The new Star Wars movie will hit the theaters in a month and a half, but its carmaker partner Nissan is already seizing on the hype. The automaker on Friday will debut the first TV ad in what will be an aggressive campaign that links its driver-assistance technology to the droids that help steer the spaceships in the movie. This year the automaker will not enjoy the coincidental benefit of sharing a vehicle model name with the movie title, as it did with Nissan Rogue. But Nissan sees an opportunity in tying Star Wars' sci-fi and pop culture credentials to its driver assist...
The hurricane recovery and the strong truck and SUV sales weren’t enough to keep the U.S. car sales high in October. Sales for the month fell 1.3 percent compared with a year ago as slowing demand made it almost certain that 2017 will be the first year with declining sales in seven years. Full-year sales almost certainly will fall below last year's record of more than 17.5 million, although most analysts say demand is still healthy. Automakers reported selling 1.35 million vehicles for the month. Ford, Honda, Nissan, Toyota and Volkswagen all reported gains for October on ...
Nearly 100 employees have lost their jobs last week, when unexpectedly 2 Nissan dealerships have closed. Nissan of Streetsboro and Airport Nissan near Cleveland gave no warning to customers before closing their doors on Oct. 23. The dealerships have reportedly had three owners in a year and a half and most recently were under the control of Automax, a Florida financial group, the TV station reported. Automax could not be reached for comment. The Ohio Automobile Dealers Association and the Greater Cleveland Automobile Dealers' Association did not return calls seeking comment. &ls...
Ford and Volkswagen have to face new problems, as a new coalition of environmental groups have launched a campaign to persuade automakers to live by their commitments for meeting emissions and fuel economy targets for the next decade. It accused the industry of colluding with the Trump administration to loosen the clean-car standards. The coalition initially plans to pressure Ford Motor Co. and Volkswagen Group of America to publicly support the fuel efficiency program, one of President Barack Obama's key initiatives for curbing greenhouse gases that contribute to climate change. It w...
A new coalition off major automakers, suppliers and auto dealers is being launched, it will try to urge President Donald Trump not to withdraw from the North American Free Trade Agreement. Nearly every major automaker is part of it: General Motors, Toyota Motor Corp., Volkswagen AG, Hyundai Motor Co., Ford Motor Co. and few others. They are backing an advertising campaign to convince the White House and voters that the agreement has been crucial in boosting U.S. automotive sector production and jobs. Trump has threatened to withdraw from the trade deal with U.S., Canada and Mexico, which ...