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Nissan Rogue has been vaulted into the galactic of Star Wars last year, and basked into the spectacle surrounding the fortuitously named Rogue One: A Star Wars Story Nissan dealers, many of whom outfitted their stores with Rogue One decorations as part of the automaker's marketing alignment with Walt Disney's Lucasfilm, loved the connection to the beloved franchise. There was even a movie-themed limited-edition Rogue. But for the latest tie-in for Star Wars: The Last Jedi, dealers had a challenge for Nissan's marketing brass: How could they spread the ferv...
The PSA Group has unveiled its plans to make Vauxhall and Opel a success following its acquisition of the firm earlier this year. Highlights include launching all future products on PSA platforms - including an all-new Corsa in 2019 - and setting the goal of keeping all current plants including Ellesmere Port and Luton in the UK open, although potentially on altered terms. Vauxhall and Opel declared losses of £190 million in the second quarter of 2017; daily losses at the firm under GM ownership were estimated to be in the region of £3m on average. PSA Group announced it...
The range of the average battery-electric family crossover has increased to nearly 400 miles on a single charge, after years of continued incremental improvements in lithium-based batteries, combined with extreme weight savings from lightweight materials, a new generation of superefficient electric motors, and advances in automated driving that reduce energy waste. The new generation of fast chargers enables vehicles with depleted battery packs to be 80 percent recharged in the time it takes to down a cup of Tim Horton's coffee and doughnut, about five minutes. Even exotic sport...
The new Star Wars movie will hit the theaters in a month and a half, but its carmaker partner Nissan is already seizing on the hype. The automaker on Friday will debut the first TV ad in what will be an aggressive campaign that links its driver-assistance technology to the droids that help steer the spaceships in the movie. This year the automaker will not enjoy the coincidental benefit of sharing a vehicle model name with the movie title, as it did with Nissan Rogue. But Nissan sees an opportunity in tying Star Wars' sci-fi and pop culture credentials to its driver assist...
Nearly 100 employees have lost their jobs last week, when unexpectedly 2 Nissan dealerships have closed. Nissan of Streetsboro and Airport Nissan near Cleveland gave no warning to customers before closing their doors on Oct. 23. The dealerships have reportedly had three owners in a year and a half and most recently were under the control of Automax, a Florida financial group, the TV station reported. Automax could not be reached for comment. The Ohio Automobile Dealers Association and the Greater Cleveland Automobile Dealers' Association did not return calls seeking comment. &ls...