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The National Highway Traffic Safety Administration announced that an eighth fatality in the U.S. has been linked to a defective air bag made by Takata, marking the first reported death since April and the ninth worldwide.The auto safety agency also said it named a former US Justice Department official to oversee the massive recalls of airbags and the Japanese parts firm's compliance with a settlement.NHTSA spokesman Gordon Trowbridge told reporters on a conference call that the death took place in July in a recalled used 2001 Honda Accord coupe near Pittsburgh, Pennsylvania. The unidentifi...
German automaker BMW has been fined $40 million by the National Highway Traffic Safety Administration for failing to issue safety recalls in a timely manner to Mini owners. The fine, announced on Monday, caps a year of auto industry crackdowns by the Department of Transportation and the Environmental Protection Agency. Regulators have come down hard on the auto industry for problems ranging from air bag defects to cheating on emissions tests.The MINI Cooper Hardtop was recalled for the same issue in December of 2014, prompting the NHTSA's investigation for non-compliance.As part of the set...
Takata Corp. handled their air bag crisis is the very reason why they lost one of their biggest investors, Sawakami Asset Management. He was one of the automotive supplier, 12th largest shareholder, but the firm lost faith in Takata after the management refused to explain what was happening during the crisis. “We could not help feeling the management is not trustworthy,” fund manager Takahiro Kusakari said in an interview from his office in Tokyo. “We felt Takata had a ‘we are needed and our products are needed, so the business will come back and the situation won&...
Creating urgency for selling cars is one of the best ways to motivate the potential consumers to make a purchase by fear to loose a particularly profitable immediate offer. The fear of losing something like a cost savings or the possible loss of a desired color can be enough to make the customer buy now rather than later.Many car salespeople try to create urgency for selling cars in a way that makes them sound cheesy or desperate and that is why it doesn't work properly. This car sales technique requires timing and rapport to bring a real upgrade to your sales.There is a particular categor...
Volkswagen Group management reduces the range of possible car model versions and their sets to make up the losses from the emission scandal. This way the German manufacturer hopes to save 1.9 billion euros.The top manager of Volkswagen, Bernd Osterloh, said that this decision, reduce labor costs and complexity, was taken for a long time. Osterloh said reducing the variety of car models and options could enable Volkswagen to "take out costs there on a large scale" without forcing the company to cut jobs, Bloomberg reported. VW has one major U.S. factory, located in Chattanooga, Tenn.V...
