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More and more automarketers recognize that the role of sports in a brand's advertizing campaign is not to be neglected. Experts point to the fact that sports are the last kind of programming people watch live on TV. There’s not another platform with more fans that are more engaging around a common goal and subject, so that many of the automakers are taking sports as one of the platforms that helps them get the word out. Among the brands that have invested solid money in into sports marketing the main are: Honda and Hyundai that aired Supe...
Volkswagen's efforts to solve the emissions scandal and to overcome its consequences came to a buy-back offer of almost 500,000 diesel cars that used sophisticated software to evade U.S. emissions rules. Volkswagen AG and U.S. officials have reached a framework deal under which the automaker would offer to buy back 2.0-liter diesel vehicles sold in the U.S. that exceeded legally allowable emission levels.The cars concerned by this offer will include versions of the Jetta sedan, the Golf compact and the Audi A3 sold since 2009. At the same time it does not apply to ...
The diesel-emissions scandal had forced Audi carmakers to implement new arrival of its e-tron Quattro battery-powered SUV. They do everything to bringing its all-electric e-tron Quattro and hydrogen fuel-cell h-tron Quattro models to the market. “Everybody is of course concerned about the aftereffects of the diesel crisis, and the thinking is that Audi has to show people we are serious about these kinds of cars.” Audi says in its release that the electric model will fit between the Q5 and Q7 models, suggesting that it could very well be called Q6, as originally rumored.It...
Volkswagen has named a new executive Hinrich J. Woebcken to supervise the North American region, assuming responsibility for all the activities of the VW brand. Mr. Woebcken will take up his duties in April. Mr. Woebcken previously served on the board of Munich-based auto supplier Knorr Bremse AG, and formerly worked at BMW AG for about 10 years, Volkswagen said.This change will allow the company to move forward with strategic reinforcement in the region with bundling development, procurement, production and sales activities in the USA, Mexico and Canada.Volkswagen brand has also reconfigured ...
After Dieselgate crisis Volkswagen's sales are down and the sellers are frustrated. Volkswagen needs to strike out in a new direction and become a big proponent of electric cars.The VW brand's internal magazine Insight interviewed leader Herbert Diess, who said a "breakthrough" is coming with engineers "developing a special vehicle architecture that foresees the installation of flat batteries."This is a big move, up to now Volkswagen having touted the novel shapes it was making of battery packs to get the most range out of offerings like the e-Golf.Volkswagen seriou...
