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Maserati's Chief Chehab Resigns

07 Oct 2015
1598 comments
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Maserati's Chief Chehab Resigns

Saad Chehab -- Maserati's global chief marketing has resigned.
Mr. Chehab, 48, resigned Sunday afternoon for personal reasons. He joined Fiat Chrysler Automobiles' luxury brand in November 2013 after serving as head of the Chrysler and Lancia brands and director of advertising and brand marketing for Chrysler Group.
At Maserati, he was assigned with the job of increasing the brand globally. In 2014, he used the Super Bowl to get attention to Maserati's new entry-level sedan, the Ghibli.
Chehab was widely credited as the creative force behind Chrysler's highly successful Super Bowl commercials in 2011 and 2012 featuring Eminem and Clint Eastwood. 
As head of the Chrysler brand, Mr. Chehab embraced the "Imported from Detroit" tagline and used it to promote special editions of Chrysler vehicles.

Labels: Saad Chehab, Maserati Chief, global chief marketing, has resigned, Fiat Chrysler Automobiles, luxury brand, Chrysler Group
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