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Volkswagen Group led automotive spending on Advertising Age’s 2016 list of the top 100 advertisement spenders worldwide. Fifteen automakers and tire maker Bridgestone Corp. constituted the automotive category on the World’s Largest Advertisers list. Seven of those automakers made the top 25, Advertising Age. VW ranked No. 4 on the biggest-spenders list, with its ad spending in 2015 totaling $6.6 billion. General Motors was next for automakers, taking sixth place on the list. It spent $5.1 billion in 2015. Daimler AG ranked No. 7 and spent $5 billion. Ford Motor Co. took...
If you want to analyse the US green car sales for November, you first have to start with the fact that Volkswagen stopped selling its diesel vehicles for a year now. That means that, statistically, demand levels for hybrids, plug-ins and diesels in November could finally be measured on an even playing field for the first time in 2016. But there's more to the story of what was easily this year's most impressive month for green-car sales. Americans bought more than 39,000 green cars in November, marking a 26-percent surge from a year earlier. For comparison purposes, October a...
After three consecutive declines, automakers managed in November to make the largest year-over-year sales gain since February, posting a 3.6 percent gain. However, it took a big jump in incentives to make that happen. Those heavy incentives – now amounting to more than 12 percent of the industry's average transaction price – might be enough for 2016 to topple last year's record by a razor-thin margin. Going into December, U.S. sales were just 6,418 vehicles ahead of last year's pace, an increase of 0.04 percent. November and December have become big months fo...
U.S. car sales rose more than we were expecting it will be in November, we had an increase of 3.7% of the industry sales, it shattered a record for the month that was set in November 2001. Auto sales rose at a seasonally adjusted annual rate of 17.87 million. Economists had estimated that sales rose at a 17.7 million rate. The sales were aided by two extra selling days from a year ago and fueled by Black Friday promotions and while there was concern about shaken consumer confidence after Donald Trump was elected president earlier in the month, car buyers apparently did not hold back.&nbs...
Although stores selling the Lexus, Audi, Infiniti and Acura luxury brands are seeing double-digit profit declines this year, profits at Toyota and Honda dealerships are growing. Nissan and Acura dealers experienced the biggest declines. Alan Haig, president of buy-sell advisory firm Haig Partners in Fort Lauderdale, Fla, said that this is the first time such data has been published. He claims that this visibility into earnings will give owners, buyers and sellers insight into what they should be doing. He also added that this can also spark conversation between dealers and automakers on w...
