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The new Star Wars movie will hit the theaters in a month and a half, but its carmaker partner Nissan is already seizing on the hype. The automaker on Friday will debut the first TV ad in what will be an aggressive campaign that links its driver-assistance technology to the droids that help steer the spaceships in the movie. This year the automaker will not enjoy the coincidental benefit of sharing a vehicle model name with the movie title, as it did with Nissan Rogue. But Nissan sees an opportunity in tying Star Wars' sci-fi and pop culture credentials to its driver assist...
The hurricane recovery and the strong truck and SUV sales weren’t enough to keep the U.S. car sales high in October. Sales for the month fell 1.3 percent compared with a year ago as slowing demand made it almost certain that 2017 will be the first year with declining sales in seven years. Full-year sales almost certainly will fall below last year's record of more than 17.5 million, although most analysts say demand is still healthy. Automakers reported selling 1.35 million vehicles for the month. Ford, Honda, Nissan, Toyota and Volkswagen all reported gains for October on ...
Cadillac and Audi might already tour their semiautonomous driving systems, but BMW is taking some more time before rolling out a high-speed self-driving system. BMW is spending the next couple of years working with suppliers and testing prototypes to ensure the automaker can introduce a system that can operate at high speeds in most highway driving situations, with the added benefit of being a backup operator in fully automated vehicles. BMW's system won't be available until 2021, which puts it several years behind competitors. BMW chose to wait until it could introduce a sy...
A new coalition off major automakers, suppliers and auto dealers is being launched, it will try to urge President Donald Trump not to withdraw from the North American Free Trade Agreement. Nearly every major automaker is part of it: General Motors, Toyota Motor Corp., Volkswagen AG, Hyundai Motor Co., Ford Motor Co. and few others. They are backing an advertising campaign to convince the White House and voters that the agreement has been crucial in boosting U.S. automotive sector production and jobs. Trump has threatened to withdraw from the trade deal with U.S., Canada and Mexico, which ...
General Motors might have cut more than 6,000 jobs this year, but it still might need to further shrink its manufacturing operations to address bloated inventories of some vehicles amid plateauing U.S. sales and pressure from Wall Street to avoid overproduction. The majority of GM's U.S. assembly plants, including some where a shift already has been eliminated, produce vehicles that on average have at least an 80-day supply, 33 percent more than what the industry generally considers healthy. GM has at least seven U.S. assembly plants that on average produced vehicles with greater than...
