For three years U.S. customers were revealing their dissatisfaction towards vehicle market, and now for the first time they say the auto industry starts to make discounts and offers they really like. In 2016 customer satisfaction is up 3.8% to a score of 82, on a scale of 100. The brand which took the hot spot with a score of 87, taking Lexus' place was Lincoln. The second place was won by Honda with almost the same score 86. Honda was followed by Toyota and BMW with a score of 85.
The driver satisfaction ratings used to be dominated by Luxury cars, but now the top tier has changed the direction and stands between mass-market and luxury automobiles. The rise of mass-market vehicles may well be at the expense of luxury brands in the sense that buyers now see little differentiation between luxury cars and regular ones. The question they seem to have is that if there's no much difference than why would they pay more?
From 24 brands which were tracked, 16 got better results and five have showed a strong decline in people's interest. Volkswagen's 3% drop to 78 reflected the impact of the company's diesel-emissions scandal. Mercedes-Benz is also down 2% to 81, and Acura dropped 8% to 76. Lexus tied together with GMC, Infiniti and Subaru for the fourth place.
