There was nothing casual for Nissan choosing Dallas as the place to present the new 2017 Pathfinder crossover this month. Nissan North America Chairman Jose Munoz explains that Texas is very important to them, it is the second-largest market, after Ca. “We have thousands of employees and their families here. It's important that we continue to do well here. We want to make people aware that we are here and will continue to see good growth in Texas."---Said Munez.
But Toyota seems as a big rock in Nissan’s growth strategy in Texas, and especially in the Dallas market. In the coming months, Toyota Motor Corp. will move about 800 people into temporary buildings here, as it spends $1 billion to create a consolidated North American headquarters campus outside Dallas in Plano. Once fully in place, Toyota will have 4,000 people working at its new Dallas headquarters. This project will make Dallas a "Toyota town" in the minds of many.
This fall, Nissan will begin supplying its retailers with a new half-ton Crew Cab version of the redesigned full-size Titan pickup, which the company believes will win market, but also from Toyota. Toyota Tundra pickup- conveniently built in Texas- outsells the Nissan Titan more than 9-to-1 across the United States. As for example see what happened in May for Toyota sales
On the same day that Nissan unveiled the next Pathfinder in Dallas, Fenton, owner of Fenton Motors in Oklahoma City, invited Munoz and other Nissan executives to cut the ribbon on Fenton's ninth Nissan dealership, in Rockwall, Texas.
"I'm not here to compete with other Nissan dealers around town," Fenton says. "I'm here to outsell Toyota of Rockwall and Rockwall Honda. That's my competition."
We can say for sure that it will be the decisive year for both automakers, everything depends on the choice of the Texans car drivers.
