FORD COMPANY HELPS EASE TRAFFIC JAMS
Ford will start offering a new ride-sharing shuttle service for employees in Dearborn starting Tuesday in a move that could lead to a new business for an automaker trying to re-invent itself more broadly as a mobility company.
Ford introduced the Ford Smart Mobility Plan that has 25 projects, which incorporate ride-sharing, data and alternative modes of connectivity, transportation and autonomous driving in an attempt to find ways that are better for people to share our roads in the years to come.
The team of social scientists has already spent several months exploring topics such as the future of luxury transport, how people form relationships with their cars and the role of trucks in the USA.
Ford teases the possibility of using this new technology to help improve transportation in cities that lack mass transit or suffer from chronic congestion and gridlock — which sounds strange coming from a company that's ostensible goal is to sell as many cars as possible.
"All of us began to see this had a much greater importance than just our locale," says Greg DeGorsky from Ford's IT Rapid Response Team. "This could aid a lot of communities globally."
