DETROIT — Honda Civic compact car on dealer lots was criticized for being cheap and boring, the company still sold almost 326,000 of them last year.
Honda unveiled the new 2016 version in Detroit on Wednesday. The 10th generation Civic will come in sedan, coupe, hatchback.
Their inside are much bigger and gives them a more athletic stance for better handling. With new engines, transmissions and suspensions, which will make them more efficient and more fun to drive than the outgoing model.
The new version was and engineered in the U.S., and German luxury automakers designed the quality of interior, ride and handling, specifically targeting the Audi A3 compact luxury car.
John Mendel, executive vice president and head of U.S. marketing and sales for Honda, said he doesn't expect the Civic to take many buyers from the A3, who are seeking the Audi name. But increased sales will come, he said, because the Civic is aiming higher than its competitors in the compact class.
"I think it ups the game for everybody, certainly in the competitive class," Mendel said.
