Ford said on Wednesday that the only passenger cars that it plans to keep on the North American market will be the Mustang and the upcoming Ford Focus Active which is a crossover-like hatchback that is due in 2019. That means that the regular Focus, Fiesta, Taurus, and Fusion won’t be available in the United States and Canada.
Ford will continue to offer its full spectrum of SUVs, trucks, and crossovers. By 2020, almost 90 percent of Ford’s portfolio in North America will be trucks, utilities, and commercial vehicles. The car manufacturer is exploring new vehicle models that won’t fall neatly into typical categories and will combine the best qualities of cars and utilities like higher height, space, and versatility.
Ford made it clear that they might decide to get rid of the majority of its sedan portfolio. Ford is starting to shift from cars to utilities that are a bigger profit driver. It also reallocated $7 billion of research funds from cars to trucks and SUVs.