qr-play-store play store

Mazda plans to increase sales by adding an SUV to its lineup

27 Nov 2017
128 comments
1219 views
Mazda plans to increase sales by adding an SUV to its lineup

Four years ago, CEO Masamichi Kogai predicted Mazda would be notching annual U.S. sales of 400,000 cars by now. Instead, it is in a second-straight year of decline, with volume under 300,000 and market share retreating from an erstwhile goal of 2 percent. Now Kogai claims the U.S. resurgence will start in earnest in 2019 and kick into overdrive in 2021 when Mazda adds an all-new crossover designed for and built exclusively in the U.S.

 

 

Giving first details of the new nameplate in a Nov. 16 interview, Kogai said it has potential to be the brand's best-seller. He said it would slot into Mazda's three-vehicle crossover lineup without cannibalizing the CX-3, CX-5 and CX-9. The vehicle will be produced starting in 2021 at the plant Mazda and Toyota plan to jointly build in the U.S. Mazda will initially dedicate its entire capacity of 150,000 units there to the vehicle. For comparison, Mazda's best-selling nameplate, the CX-5, managed just 112,235 units in 2016. Kogai says they have big expectations. That is their declaration that they're going to grow their business in the U.S. Arriving in 2021, Mazda's new SUV is decidedly long term. Kogai hopes for a hit by developing something uniquely tailored to U.S. needs.

 

 

The lineup has room between the CX-5 and CX-9, where the discontinued CX-7 used to sit. They've got to fill their their crossover lineup if they want to increase volume significantly. Mazda is racing to tilt its car-heavy lineup toward crossovers, which accounted for only 57 percent of its U.S. sales through October. Kogai wants Mazda's balance to be 60 percent. The industry at large's sales were 64 percent light trucks through October. Fortifying crossovers is only part of Mazda's roadmap to growth in the U.S., where sales fell 2.4 percent to 241,108 through October and market share hovered at 1.7 percent. Before the new crossover lands, Mazda is unleashing a blitz of new technologies, overhauling the U.S. dealer network and reining in incentives to get the U.S. back on track.

0 0
Comments:
2020-05-31 08:06:31
Jdsexj kbarsv lowest price on generic viagra cialis without a doctor prescription
2020-05-30 06:24:54
Djdmjp ymeedy online viagra purchase best place to buy cialis online reviews
  • Jaw-dropping deals this Spring at RepoKar
    27 Feb 2017

    Spring is right around the corner! With melting snow comes rising car sales. Longer days and brighter sunlight mean it’s the season to think about the best used cars for spring; vehicles that allow you to appreciate blue skies, while getting a head start to summer. The sooner you decide on your dream car, the greater the possibility of finding the best deals.  At RepoKar, we want to be sure that you've got everything you need to start the season fresh with a smile on your face. That’s why we’ve prepared amazing, hassle free used cars, trucks, and SUVs for our fr...

    4 4
    1239
    1367670 views
  • Buy a car at RepoKar this Winter
    25 Nov 2017

    With winter on its way, the roads can be dangerous because it dries slower and road visibility as well as battery failure can also be hazardous. It’s time to start thinking about how you can make your daily drive safer and stress-free. That doesn’t necessarily mean you should buy an SUV or crossover to survive the season. Plenty of sedans and wagons provide qualities that can keep you safe in sleet and snow. These medium-sized vehicles also help you save at the pump! But what actually matters here is choosing the right place to buy a car from. There are several options on the marke...

    0 0
    1301
    248348 views
  • Diesel Cars VS Electric Cars
    17 May 2019

    Between loyal customers and car dealers lie an important dilemma that begs for an answer - What is the future of diesel cars and electric vehicles? Today at RepoKar, we are ready to tackle this predicament.Auto manufacturers and the combustible industries have often mentioned the idea that electric cars are worse for the environment than diesel and gasoline-powered vehicles because they are powered by dirty electricity.If we want to talk about fuel efficiency, noise pollution, and air quality, then EVs are clearly the outright winner. But if we're talking about torque or initial price, the...

    0 0
    6528
    88535 views
  • Fire Risk: BMW Recalls 185,000 Cars TODAY
    19 Apr 2019

    The recall expansion covers 3 Series, 5 Series and Z4 models from the 2006 model year. The problem has been traced to irregularities in the manufacturing process that could allow moisture to occur near the PCV valve heater and lead to a short circuit. The PCV valve is an emissions device that keeps pollutants created by an engine from being released into the atmosphere. It also helps keep the engine oil clean and prevents crankcase pressure from building up. BMW warns its customers to stop driving the vehicle if there is smoke coming from the engine, or if the driver smells smoke or plast...

    2 3
    269
    10745 views
Search on the blog
Find us on

Last added auctions

2012 Ford ESCAPE
18126 views
19 photos
3,400.00
No bids
2012 Nissan MURANO
18284 views
13 photos
3,500.00
No bids
2000 Honda CR-V
17977 views
12 photos
1,200.00
No bids
2012 Mazda MAZDA3
15834 views
16 photos
2,500.00
No bids