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Many of us already know about Nissan trying to press for more U.S. growth. It's been revealed that the automaker is also alienating some of its parts suppliers. A newly released annual survey shows Nissan sank into a virtual last-place tie with Fiat Chrysler Automobiles. On the other side General Motors, improved significantly after Steve Kiefer got some great grades for his first year on the purchasing job after running GM Powertrain.The ratings that result from the questionnaire proposed by a Detroit-area consulting firm- Planning Perspectives Inc., come as Nissan and FCA need...
More and more automarketers recognize that the role of sports in a brand's advertizing campaign is not to be neglected. Experts point to the fact that sports are the last kind of programming people watch live on TV. There’s not another platform with more fans that are more engaging around a common goal and subject, so that many of the automakers are taking sports as one of the platforms that helps them get the word out. Among the brands that have invested solid money in into sports marketing the main are: Honda and Hyundai that aired Supe...
Renault-Nissan CEO Carlos Ghosn and Daimler Chief Executive Dieter Zetsche appear equally motivated to empower women at their companies. The reasons are altruistic, but also economic. Women represent an important customer sector.Daimler estimates that in Germany 32 percent of car buyers are women. Breaking the numbers down further, Daimler said that 20 percent of the people who purchased a Mercedes-Benz or Smart model in Germany in 2014 were female and that figure was nearly double in the United States. Zetsche has even compared the growth of female car buyers to that of the growth o...
Japanese airbag manufacturer Takata Corp. is expected to additionally recall around 40 million additional inflators in U.S. vehicles. The expanded recall will be phased in over several years and more than double what is already the largest and most complex auto safety recall in U.S. history. After the National Highway Traffic Safety Administration reviewed findings from three outside investigations concerning the defective airbag inflators, Takata had to work on a plan for the expanded callback. The inflators contain propellant that can deploy with too much f...
An agreement on the technology partnership for self-driving cars has been almost reached between Fiat Chrysler Automobiles and Google owner Alphabet. The talks between the two parts have been going on for several months, and they may finally agree the deal these days.The deal would start with Chrysler Pacifica minivans. Alphabet has ambitions as an auto supplier and is seeking to sell its self-driving car technology to automakers. General Motors Co. talked to Google about developing and testing self-driving cars, but they were unable to come to a deal because...
