qr-play-store play store

Ram - boosting sales using limited-edition buzz models

20 Mar 2016
No comments
2428 views
Ram - boosting sales using limited-edition buzz models

Using limited-edition buzz models to juice Jeep Wrangler sales has worked so well that the automaker is trying it out on pickups. Special editions are great for connecting with buyers in a unique way. 

Last week Ram introduced a Yellow Rose of Texas edition of its Ram 1500 light-duty pickup, with a Stinger Yellow paint job. The buzz model is a version of the half-ton's Lone Star trim level, which is sold only in Texas. The $495 paint job will be available in April. The new Ram 1500 Yellow Rose of Texas edition is a perfect example of how the company identify with customers in a region.

Expanding the use of national and regional buzz models can give Ram a sales advantage in the hotly competitive large-pickup segment. The volume for the limited-edition models is usually a few thousand each. Ram has its own history with buzz models. For example, the Ram 1500 Lone Star edition that dates from 2002, was created in response to a request from the automaker's southwest business center. More recently, Ram has done sports-oriented models.

In the pickup segment Ram ranks No. 3 in the segment behind Ford and Chevrolet, both of which have newer trucks. Through February, Ram pickup sales rose 14 percent to 68,493.

0 2
Comments:
No comments found
Leave a comment
  • Jaw-dropping deals this Spring at RepoKar
    27 Feb 2017

    Spring is right around the corner! With melting snow comes rising car sales. Longer days and brighter sunlight mean it’s the season to think about the best used cars for spring; vehicles that allow you to appreciate blue skies, while getting a head start to summer. The sooner you decide on your dream car, the greater the possibility of finding the best deals.  At RepoKar, we want to be sure that you've got everything you need to start the season fresh with a smile on your face. That’s why we’ve prepared amazing, hassle free used cars, trucks, and SUVs for our fr...

    0 2
    15
    1031009 views
  • General Motors to lay off 1,100 workers
    06 Mar 2017

    General Motors promised us other things but that’s how it all turned to be, even if it said it will invest $1 billion in U.S. factories now it announced to temporarily cut off 1,100 workers in May as its Lansing Delta Township assembly plant in Michigan shifts production to Tennessee. Last year it added 800 jobs at its spring hill, Tennessee plant to build the new version of GMC Acadia SUV.  The Lansing plant will continue building the Buick Enclave and Chevrolet Traverse after it retools for a month. GM also has announced other U.S. factory cuts. U.S. President Donald Trump ha...

    0 0
    19
    104663 views
  • BMW Records Huge Increase in Electrified Car Sales
    17 Jul 2018

    BMW has been showing strong sales numbers over the past year across its range, but electrified vehicles have really taken a jump. According to BMW, compared to the same month last year worldwide electrified vehicle sales have shown an increase of 47.6 percent. This means that 13,806 BMW I, iPerformance and Mini electric vehicles found new homes. It is only a small fraction of the 200,000+ cars BMW sells each month but it is a big improvement, none the less.  The situation is changing rapidly though. A member of the board of management at BMW estimated that by 2025 up to 25% of all ca...

    0 0
  • Mercedes-Benz Pop Up Store Could Be Coming To A Mall Near You
    16 Jul 2018

    Going to a car dealership isn’t always a pleasant experience. There are some ways to avoid a bad experience, but it would just be simpler if automakers allowed you to look at their cars somewhere else – like on the internet. Mercedes-Benz is looking to inch away from the painful dealership experience.  Mercedes pop-up stores are coming to the US this year. Unlike traditional dealerships, pop-up stores are designed to focus on showing off the product, rather than just selling it. Mercedes experimented last year with pop-up stores in Atlanta and Miami and will follow up wit...

    0 0
Search on the blog
Find us on

Last added auctions

2005 Honda ELEMENT
254 views
14 photos
2,800.00
No bids
2008 Jeep GRAND CHEROKEE
104 views
9 photos
3,700.00
No bids
2006 Toyota Tacoma
683 views
2 photos
4,000.00
No bids
2008 Land Rover LR3
226 views
14 photos
6,000.00
No bids