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  • How automotive marketing is evolving in the digital edge
    22 Sep 2016

    It's not a secret that U.S. auto sales are on a tear. Earning reports out of Detroit have been a stunning counterpoint to the recent gloomy economic news. For one segment of the auto sector, however, the news hasn’t been so rosy. Despite the ongoing recovery and volume growth of the North American automotive sector, the profitability of dealers has been stagnating over the past three years.   As a percentage of total sales, the 2.2% figure represents sales in the new- and used-vehicle departments and the service and parts departments. Some 42% of dealers report declined sto...

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  • Honda admits: the auto market slowly declines
    22 Sep 2016

    It is absolutely clear already that the U.S. car market won't set another record this year, and will decline from 2015's record in the next few years, these words were finally told by the Honda Motor Co's top American sales executive.  The industry will sell 17.3 million to 17.5 million light vehicles this year, this could almost reach the last year's record of 17.5 million. Honda’s John Mendel told reporters Thursday on a conference call. Beyond 2017, sales should run between 16 million and 17 million, he said, barring any major shocks, such as a sharp increase...

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  • The U.S. car market welcomes the birth of a new brand
    16 Sep 2016

    Meet and greet a new car luxury marque, the first one of the 21st century. It's been more than 25 years since a major automaker launched a luxury brand, the times of Infiniti and Lexus joining the U.S. market as the luxury vehicles of Nissan and Toyota.  In the next 18 months you need to expect for the Korean carmaker to peddle its G80 and G90 sedans, both are descendants of products which used to be once under Hyundai's brand. Meanwhile, the brand is challenging its brand image, promoting it from scratch to scratch, and conveying it to consumers. The automaker know...

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  • US GM sales slow down, but start rising in China
    14 Sep 2016

    It's absolutely clear to everyone now that the U.S. auto sales begin to ebb, that is the main reason why the American auto giant General Motors is eyeing growth in China as an even more crucial component of its business. GM auto sales in China through the first eight months of the year jumped 8.1% to 2.38 million, compared with a 4.2% drop to 1.96 million in the U.S.. That included 293,537 autos sold in August, a monthly record and up 18% from the year-ago period.  The president of GM China has admitted that this growth was expected by the company, and this year has really been r...

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  • Toyota RAV4 crossover outsells top-selling Camry sedan
    06 Sep 2016

    The 4.1% decline in U.S. new-vehicle sales in August provided more evidence of plateauing of consumer demand. The numbers further underscored the waning interest of buyers for sedans, especially in the midsize category.   The U.S. automotive market's six-year recovery following the global financial crisis has been carried mostly by trucks, SUVs and crossovers. In August, for example, Toyota's (TM) RAV4 midsize crossover for the first time outsold the Japanese automaker's best-selling Camry sedan, 33,171 to 32,864. For Nissan (NSANY), the automaker's Rogue crossover in...

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