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  • BMW of North America suggests new marketing tactics
    22 Mar 2016

    BMW of North America CEO Ludwig Willisch spoke about pressure from automakers to “punch” cars at the end of the month at a recent industry event. In a panel at the National Automobile Dealers Association Wilisch declared that at the end of 2015, there was a lot of pressure to rack up sales numbers.The 2015 sales race was tight until the end, but BMW managed to win its fourth luxury-sales crown in five years. BMW finished 2015 with luxury sales of 346,023 vehicles, followed by Lexus with 344,601 and Mercedes with 343,088. However, Lexus w...

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