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Renault-Nissan CEO Carlos Ghosn and Daimler Chief Executive Dieter Zetsche appear equally motivated to empower women at their companies. The reasons are altruistic, but also economic. Women represent an important customer sector.Daimler estimates that in Germany 32 percent of car buyers are women. Breaking the numbers down further, Daimler said that 20 percent of the people who purchased a Mercedes-Benz or Smart model in Germany in 2014 were female and that figure was nearly double in the United States. Zetsche has even compared the growth of female car buyers to that of the growth o...
Daimler makes its managers drive hybrid and electric cars. Plug-in hybrids and all-electric vehicles will become actually its company cars. The German automaker established a new policy this week that will require top managers to drive electrified company cars—as opposed to gas-powered vehicles—to set an example and provide a clear role model.The company believes that electric cars have much more responses than usual models. Daimler, which owns Mercedes-Benz, announced it would invest another 30 million euros ($33 million) to expand its own charging infrastructure across its o...