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Aston Martin will have luxury electric competition in the form of Pininfarina, which hopes to become a standalone luxury electric car maker. Pininfarina wants to expand its capability from a globally known design house to become the world’s first luxury electric car manufacturer. The announcement was made at the 2018 Geneva Motor Show when CEO, Paulo Pininfarina, hinted that luxury electric vehicle strategy was now in the pipeline with parent company Mahindra. He said that his father’s dream was to build a car company as well as his grandfather’s, and now he plans ...
Italian transport design studio Pininfarina, which specializes in creating sports cars for brands like Ferrari, Alfa Romeo, Peugeot, Maserati, and Rolls Royce has been acquired by Indian Mahindra.Mahindra, a massive conglomerate based in India, will pay around $28 million for 76-percent of the Italian design house, and plans to make offers for the remaining 24 percent. Those tracking the deal were surprised that the acquisition is being made through Tech Mahindra, rather than parent Mahindra & Mahindra, which makes SUVs, tractors and other vehicles. But we know that the Cambiano, Italy-bas...
