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Nissan Rogue has been vaulted into the galactic of Star Wars last year, and basked into the spectacle surrounding the fortuitously named Rogue One: A Star Wars Story Nissan dealers, many of whom outfitted their stores with Rogue One decorations as part of the automaker's marketing alignment with Walt Disney's Lucasfilm, loved the connection to the beloved franchise. There was even a movie-themed limited-edition Rogue. But for the latest tie-in for Star Wars: The Last Jedi, dealers had a challenge for Nissan's marketing brass: How could they spread the ferv...
The new Star Wars movie will hit the theaters in a month and a half, but its carmaker partner Nissan is already seizing on the hype. The automaker on Friday will debut the first TV ad in what will be an aggressive campaign that links its driver-assistance technology to the droids that help steer the spaceships in the movie. This year the automaker will not enjoy the coincidental benefit of sharing a vehicle model name with the movie title, as it did with Nissan Rogue. But Nissan sees an opportunity in tying Star Wars' sci-fi and pop culture credentials to its driver assist...
