Automakers will report the August sales this Thursday, and while many of us are expecting for them, we could not forget about those three leading industry analyst firms which are projecting year-over-year total sales decline ranging, between 2.1% and 5.2%. Both firms agree that Ford Motor Co. is on track to report the deepest decline.



A popular specialist from LMC automotive has predicted a drop of 5.2% year over year to 1.49 million units. The duo's total august seasonally adjusted annual rate estimate is 16.8 million units. The results expected are not so bad, but they are truly lower comparing to the same period last year with 17.79 million units. August retail sales is 13.2 million, compared with the year-ago rate of 14.2 million. Analysts from KBB see Ford with sales down to 6.8%, while Volkswagen's sales are expected to drop by 5.6%, also GM might have a decline of 5.4%. Other Analysts might say different numbers but they still come with a common idea of Ford' having lower sales.



Honda Motor Co. is one of the companies which are expected to report growth this August, some specialist say it's gonna be a 1% growth, others say it's gonna be a 2.5% growth, thanks to the new Ridgeline compact pickup. This new pickup has began adding significantly to U.S. sales in July and continues to do that in August. Thanks to the new vehicle, the truck division' sales of the company rose 12% year-over-year in July, while auto sales rose to 0.4%.