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BMW has officially announced that it plans to produce a fully electric version of the three-door hatchback Mini. The car will go into production in 2019, and the battery electric drivetrain will be produced at BMW's Bavarian facilities, then transported to Plant Oxford where it will join the cars. BMW says there will remain a diesel variant in addition to the petrol, plug-in hybrid, and EV versions of the Mini. No prototype shots have been released of the upcoming cars; the current one was unveiled in late 2013. The UK production location isn't the only place where BMW build...
Mini executives want the brand's U.S. dealerships to pursue used-car sales with more vigor. Higher used-car sales would help Mini and its retailers at a time when new-car sales have slumped. So Mini USA launched a program at the beginning of the year that pays dealerships bonuses for hitting used-car sales targets. Each Mini store gets a customized target. If a store hits its target, it will receive additional margin of 1 percentage point of the vehicle's sticker price on each new-car sale. Thomas Felbermair, vice president of Mini Region Americas claims that the used-car bu...
Mini attempts to define its future product portfolio. Bringing Mini back from the dead in 2001 was far from easy for parent company BMW and its R&D department. The Cooper turned out to be an automotive phenomenon at the time and a massive sales success, but the following models were not so lucky.The arrival of the second-gen models contributed to the fact that sales were up 10 percent in 2015. But most new Minis simply haven’t been as hot as those first cars were. It’s easy to understand why to a certain extent; the hype and excitement around the brand...