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Mercedes-Benz USA is lifting a key restriction on Tier 3 local advertising by dealers. Instead of limiting that ad spending to new-car sales, Mercedes will let dealers use the money to promote any area of the business. Ken Schnitzer, chairman of the Mercedes-Benz Dealer Board and owner of four Mercedes-Benz dealerships in Texas, says that they can spend money on new, preowned, service — whatever they think their need is. He thinks that's really a big improvement. The company's U.S. leaders talked to dealers about the change earlier this month at its national dealer mee...
While McLaren is truly happy with its sales and doesn’t plan on switching to the SUV market, Audi is already thinking of adding more sport utility vehicles to its U.S. lineup. The carmaker revealed that it still has niches and segments which might bring to better sales in US. Crosssovers will be a major part of Audi’s U.S. lineup and Audi is pushing to add their own full-size Mercedes-Benz GLS-Class rival since there is demand in this side of the Atlantic for an SUV that large. As for sedans, every automaker, Audi isn’t seeing the same kind of sales numbers a...
Toyota defended its title as the world's most valuable car brand in a new ranking, holding off BMW and Mercedes-Benz. Tesla, meanwhile, made the biggest improvement, rising two spots to No. 8 because of a 32 percent increase in its brand value. Toyota's brand value decreased 3 percent to $28.7 billion as increased sales were offset by tough currency challenges as well as increased investment and rising labor costs. Toyota is seen as a reliable, quality value brand. Even when it was going through its recall problems, the users were saying, ‘What’s all the fuss ab...
U.S. is Tesla’s the most important market even though it is increasingly focusing on other markets, like China. Admit it, you were just as us shocked when the automaker revealed that it delivered 25,202 Model S sedans in the U.S. in 2015. This huge deliveries gave Tesla a 25% market share in the premium sedan market. Some industry watchers thought that it might be a fluke, but the latest registration data suggests that Tesla is still maintaining its lead in the large luxury sedan segment in 2017. The company’s goal has always been to make the best vehicle possible t...
Now that Mercedes Benz has announced to pause its U.S. diesel plans we feel like country’s auto sales feel another blow. Daimler revealed that it had to obtain certification to sell 2017 diesel models in U.S. from U.S. environmental regulators, but it didn’t. The outlook is now growing cloudier as scrutiny from the Environmental Protection Agency keeps models off the market and the costs rise to meet toughening pollution rules. Mercedes says that fewer than one out of every 100 cars sold in the U.S. is a diesel. Diesel’s future has been relegated back to what ...